An interesting creative campaign.
If you happen to visit YouTube on a Monday (which is not unlikely as it is the second most visited website in the world), you may have noticed a fancy logo. To mark Black History Month, the agency announced that Black artists would reimagine the website’s logo every February.
A new design will appear on the website every Monday, with interpretation by the Brazilian artist Leandro Assiswho will adorn the homepage earlier this week. Logo of Assis (below) has a familiar red play button, but has a stylized ‘BHM’ instead of the word YouTube.
Along with the new logos, the artists’ works will also appear on the YouTube’s own profile page (i.e., YouTube’s YouTube channel). Banner’s design Assis for the channel (below) is a fun collage of colorful text and illustrated stickers and icons.
Assis Share on YouTube in a post introducing the new BHM project: “What inspired me to create this work was the Black people around me. The significance and importance of our hair, the way we dance, the rhythm we create and the beauty of our different skin tone. ”
The company explained: “During Black History Month, we will be celebrating Black’s stories, voices and culture that have contributed to creativity and innovation on YouTube and around the world.” We have a series of exciting activities planned and will kick off the month by honoring the artwork by many of the guest Black artists who are sharing the creative meaning of the Negro how does black affect them ”
From Cola-Cola to Kit-Kat, we’ve seen various brands experiment with removing or replacing their logos in recent months. But YouTube’s efforts can be our favorites – not only helping viewers discover and explore the work of Black artists, but also making it one of the greatest platforms. on the website.
Translator: Nam Vu