Xiaomi began to reduce advertising in MIUI, allowing users to turn off ads - Photo 1.
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Xiaomi began to reduce advertising in MIUI, allowing users to turn off ads


Xiaomi's MIUI user interface has received a lot of compliments from the technology community in the past, but now it is facing many criticisms from users.

The main reason behind this incident is that Xiaomi has deliberately inserted ads into MIUI, including system apps with many objectionable ads, directly affecting the user experience.

Xiaomi's MIUI user interface.

However, Xiaomi recently announced that they will optimize and review the advertising system on the MIUI platform. However, this does not mean that the entire ad will be removed from the company's familiar user interface.

Lei Jun, co-founder and CEO of Xiaomi, said the company will only remove inappropriate ads and negatively affect the user experience. At the same time, Xiaomi's general manager of internet services also said the company is planning to reduce the number of ads.

Xiaomi began to reduce advertising in MIUI, allowing users to turn off ads - Photo 2.

Many ads appear in MIUI causing discomfort for users.

Currently, Xiaomi has begun to reduce a lot of ads on MIUI and is expected to reduce further in the coming months. In addition, the company also added an option that allows users to disable ads easily.

Either way, we cannot deny that Xiaomi is trying to give users a lighter and new MIUI. Earlier, the company had revealed that it was planning to use algorithms that could improve ad access rates and also ensure that the ads users see will be relevant to their interests. they.

Xiaomi began to reduce advertising in MIUI, allowing users to turn off ads - Photo 3.

Recently, Xiaomi announced its financial report in the first quarter of 2019. Accordingly, the company's net profit grew 22.4% over the same period last year, reaching 2.1 billion yuan (about over 7 trillion copper). In addition, its revenue also increased by 27.2% and stood at 43.8 billion yuan (about VND 147 trillion).

Xiaomi's biggest source of revenue comes from smartphone business. However, the company's internet and software services also accounted for 9.7% of total revenue, up slightly from 9.1% in the same period last year.


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