Photoshop seems to be able to do everything. It is known for its photo editing capabilities, but it is so powerful that it can do digital painting, video editing, web design, and even 3D graphic work. Therefore, you can assume that it is possible to design logos in Photoshop. However, the reality is much more complicated.
Photoshop is possibly one of the most commonly used graphics software by everyone, from professional photographers and graphic designers to amateur photographers looking to edit images. family. It may even have become one of those rare products used as a verb (any image, when edited, is called a Photoshop image).
As one of the top graphic design programs on the market, Photoshop is made for a wide variety of people with diverse needs, but there are some projects where Photoshop is not only an imperfect tool, but a The worst tool ever. In particular, never use Photoshop to design professional logos. Let’s find out why.
Requirements for logo design
Logo design is primarily supposed to play a role in branding and this tends to require the logo to be present in all potential locations with a business. To achieve this, several best practice standards have been applied to both the aesthetic and technical requirements for logo design.
First, a logo design must be prepared to work in a multitude of different contexts. Some positions you can define from the beginning like: business card, website, letterhead, t-shirt, etc. But suppose your company is already in operation, you do not always set up plan for all scenarios ahead, assuming Logo needs to be used on large banner centers. At that time you will find that the logo designed in Photoshop when zoomed in can be distorted and too blurry to see.
When designing Logo, we need to take into account the flexibility in logo design. The logo needs to be in sync and the same whether it is enlarged on large banners or scaled down to the size of a postage stamp.
Therefore, when designing Logos, we need to pay attention to design styles that are simple in nature. For example, you can design a logo with twenty colors and complex shading, but such details will most likely not be displayed well at small sizes. Additionally, redundant colors can be costly to print, which means costs can skyrocket when you print business cards in bulk.
Technically, logo creation software must be able to make changes quickly. Your designer can create a colorful Logo design, an all-black logo, and an all-white logo. But let’s say, for example, your company attends an event and wants to add a pink accent to the logo. Best of all, they don’t need to contract another designer just to change the colors.
Similarly, your final logo will be set to a standard size and you can increase or decrease this size as you wish without losing image quality, which you will be able to do with the file. vector.
Check out our guide to the difference between vector and raster images
The ideal software for logo design should specialize in simplicity and must be flexible. Now let’s take a look at Photoshop and see if it meets these requirements.
How Photoshop works
Photoshop is a program that works on raster images. Most of its tools are designed for photo editing, such as adjusting contrast and brightness, removing blemishes, and combining photos for photo collages.
Should Photoshop be used for logo design?
The answer is no, don’t use Photoshop for logos. Let’s review what we’ve discussed so far: logos often need to be simple and snappy, and photoshop is a piece of software that creates complex pixel-based artwork. The two are incompatible on a fundamental level. You can create a logo design in Photoshop, but the logo will be less flexible and not suitable for printing.
Why you shouldn’t design logos in Photoshop
There are many reasons why you should not use Photoshop to design a Logo, some of the main reasons can be listed as:
1. Photoshop works on Raster graphics
As mentioned above, Photoshop processes Raster images whereas, Raster offers poor flexibility when you zoom as it will degrade the image quality or distort the image.
Adobe has directed this software for image processing and editing. To design the logo, Adobe has its own Vector graphics processing software, Illustrator.
2. Photoshop tools are harder to use when designing Logos
Photoshop’s toolkit when designing Logos offers poor adjustment and is much more difficult to manipulate than common Vector graphics programs from tweaking Shapes to paths. This software has always been far behind in terms of efficiency and support tools compared to vector software.
When can you use Photoshop to design a logo?
Photoshop can be useful for adding details to finished logo designs, such as a dusty effect, etc. Make the logo more realistic.
Once you have determined the use of this design is only for display screens such as on the web, television, mobile applications or on social networking sites….
Which program should you use to design a logo?
Because a logo design needs to be flexible and relatively simple, vector programs have become the standard software for designing logos. While raster programs use multiple blend pixels to create images, vector programs simply create shapes through points and paths.
These programs make design changes much easier because it’s all a matter of adjusting the position of the points or the curvature of the line. Vector images can also scale infinitely without loss of quality for this reason. And since you’re working with entire shapes instead of pixels, changing the color is as easy as picking a shape and choosing a color from the program’s color picker.
There are many vector software programs on the market, but the most popular for designing logos are Adobe Illustrator, Affinity Designer, Corel Draw, and the free open source program Inkscape.
Refer to 99Design