“Why !? Kimetsu no Yaiba, the reason for the big hit is actually simple !?” Anime column

The world is exactly “Kimetsu no Yaiba”, regardless of media, TV or Twitter
It’s so full of devils that there is no day when you don’t see the word “devil”.
You may be tired of the devilish days, but at the same time

“Why is the work called Kimetsu no Yaiba so popular?”

I think there are many people who are wondering.
It will be a long article as usual, so please read it when you have time.


  1. On the verge of censoring?

    1. Hit from animation
    2. When did it become popular?
    3. Japanese old story
    4. purpose
    5. Family love
    6. Jump
    7. Skill
    8. There was soil
  2. Ufotable and staff

    1. Haruo Sotozaki Akira Matsushima
    2. In-house production
    3. Animation strange
    4. Group psychology
    5. Geeky smell
  3. Summary: The reason for the hit that actually ends in one line

    1. Recent anime

On the verge of censoring?

Image source: © Koyoharu Gotouge / Shueisha

Kimetsu no Yaiba started in February 2016 at Weekly Shonen Jump.
However, there is one rumor about Kimetsu no Yaiba.

“The devil’s blade was on the verge of censoring.”

Weekly Shonen Jump, a manga magazine, is a very strict magazine.
As a result of the questionnaire, the order of publication will be lowered, and if it continues to be lowered, it will be terminated.
It’s like Weekly Shonen Jump, and it’s like a battle between manga artists.

Under such circumstances, Kimetsu no Yaiba was the 15th out of 22 works at the time of the original “8 episodes”.
Some of the jumps will be discontinued in 12 episodes, which is the volume of two books.
This order of publication is indescribable.
No wonder there were rumors of censoring.
Before the animation, the sales of the original were around 230,000 copies per volume.

The original painting has a strong “habit”, and that habit also made it unpopular.
This is one of the major factors.Regardless of the pros and cons of the content, “pictures” are not accepted
There were many people from the beginning of the series, and “pictures” were a drag on this work.

It’s bad to say, but the “picture”, which was also a drawback, will be improved by animation.
Among the qualities of ordinary TV animation, it was created by a production company called “Ufotable”.
By being drawn at a high standard, it eliminates the defects of the original
Making this work “easy to see” is an advantage in animation.

Hit from animation

Image source: © Koyoharu Gotouge / Shueisha / Aniplex / ufotable

This work became popular at once due to the animation. Incorporation of new layers,
Incorporation of the original read layer from the ease of viewing due to the disappearance of the habit of the picture,
It seems that the uptake of new layers was particularly large.
Many of the characters are played by popular voice actors,
This work has also succeeded in capturing the fan base of the voice actor.

However, it is similar to other manga original animations.
If you produce a certain popular manga with a certain quality,
Many fans of the original, new fans, and voice actors will be acquired, and sales of the original will increase.
However, it is “abnormal” when it comes to Kimetsu no Yaiba.
As of September 2020, the cumulative circulation of the original has exceeded 100 million.

The sales of that “One Piece” have also been pulled out.
The manga, which was rumored to be on the verge of being discontinued, was triggered by animation.
I’m pulling out the dress that is the face of the jump in the long-term serialization.
What should I express this without calling it an abnormal situation (laughs)?

When did it become popular?

Then, when did such a devilish blade become popular?
“Google Trends” is useful in such cases.
Objectively, many people were interested in the work “Kimetsu no Yaiba”.
Let’s see when it is in “Google Trends”.

Looking at Google Trends, it has risen steadily since the beginning of animation.
Search by people who are interested in trending on Twitter, etc.
In such a situation, you can see in the graph that it is gradually becoming popular.
The effect of the animation is over at the end of September 2019 when the animation is over.

In the final episode of the movie version announcement, the trend has risen significantly,
With those who want to see the continuation of the animation
There is no doubt that it was the catalyst for the sudden increase in sales of the original work.

However, there is not much data left, but in my personal sense
The anime “19 episodes” became a hot topic, and from there it became explosively popular.
The impression that it has begun to appear remains strong.

In other words, the word “popularity” is liked by many.
In fact, Kimetsu no Yaiba contains a lot of elements that many people like.

Japanese old story

Image source: Devil’s Blade From episode 1
© Koyoharu Gotouge / Shueisha / Aniplex / ufotable

Many people should be familiar with Japanese folk tales.The shape of a picture book
Many Japanese folk tales are still handed down in the form of anime and manga.
Momotaro, Urashima Taro, Kintaro etc …
There is something close to that in the work called Devil’s Blade.

“Once upon a time, there was a charcoal-grilled charcoal-jiro in one place.
One day, when he opens his house, stays overnight, and then returns home
It seems that the family was eaten by the demon.
Sumijiro embarked on a journey to restore his sister with his sister who had become a demon. “

It is a very easy-to-understand rough line. The stage of this work is Japan, the Taisho era,
This synopsis is the “Japanese folk tale” itself.
Although it is a fantasy work, it is a story that many Japanese are familiar with.
The world view and introduction are “easy to understand” and “easy to accept” stories.

Whether it’s men or women, small children or the elderly,
Because the introduction of the story is simple and easy to understand, it is a world view like Japanese old tales.
To put it badly, it’s commonplace, and to put it better, it’s a royal road,
It has the potential to be accepted by many people.


Image source: Devil’s Blade From episode 1
© Koyoharu Gotouge / Shueisha / Aniplex / ufotable

Exterminate demons for Momotaro, One Piece for One Piece,
The story has a purpose, and by showing that purpose first
You can see the direction of the story. By seeing the path of the story
It is easy to understand what this work does.

“The purpose of the hero is to restore his sister who has become a demon.”

It’s very simple. The purpose of the hero is simple and easy to understand.
Because the side watching the hero who lost his family in episode 1 sympathizes and sympathizes
I can understand his purpose.
The skill of the composition that is worrisome about the introduction of the story, the conversion from it, and the continuation of the story.

If you look at the first episode, you will be worried about the continuation.

Family love

Image source: Devil’s Blade From episode 1
© Koyoharu Gotouge / Shueisha / Aniplex / ufotable

It’s bad to say, “You can enjoy the story without thinking.”
The point is very strong, accept what you see and tell the story
Being able to understand means that I don’t usually read anime, manga, or light novels.
Some are easy to accept even for those who do not see it.
Devil’s Blade is a simple story, so you can enjoy it without thinking.

There are three major principles in jump comics.
“Effort,” “friendship,” and “victory.”
The hero trains, puts out his guts and strives to challenge the enemy with his friends and win.
This easy-to-understand flow is in the blade of devil,
There was a factor that could acquire a wide range of people.

Just one.”Family love” is a little unusual for a jumping manga
It is also the theme of this work.Jump comics that hit in the past
Sometimes the story goes on and family love is drawn,
Works that clearly depict family love from the first episode are relatively rare,
It seems that many people received the universal theme of family love.


Image source: Devil’s Blade From episode 22
© Koyoharu Gotouge / Shueisha / Aniplex / ufotable

This work contains elements of all kinds of works such as “Weekly Shonen Jump”.
For example, training and training are promised elements in jump battle manga.
Recently, there are many works that are TUEEE from the beginning due to the “Naro boom”.
This work is not strong from the beginning. I am showing the process of training properly and becoming stronger.

Furthermore, “test”, test elements familiar with NARUTO and HUNTER HUNTER
This work is also incorporated. Characters called “pillars”
Like BLEAHC’s Shinigami and One Piece’s Shichibukai
It contains so-called “four heavenly kings” elements.

This work shows the “received parts” and elements of the past popular works of Weekly Shonen Jump.
I’ve incorporated it into my work, and it’s not a pakuri,
In the form of homage or respect
It is created by properly incorporating it into the world view of the work.

It contains a lot of elements received from past jump works that have captured the hearts of many people.
It’s like tasting only delicious food little by little at a luxury hotel buffet
It is composed of such elements.
Simply put, it is a work that intentionally includes “elements to receive”.


Image source: Devil’s Blade From episode 12
© Koyoharu Gotouge / Shueisha / Aniplex / ufotable

In particular, it was the “skill” that caught the hearts of children.
Kamehameha in terms of Dragon Ball, Fangs and Kuzuryu in Rurouni Kenshin,
Kinniku Buster, Avant Rush, Reimaru etc …
There is a “cool technique” in this work that children will want to imitate.

In particular, the “sword”, which is the weapon of the demon slayer with the blade of demon annihilation, can be imitated with a single stick.
The broom of cleaning time, even the wooden sticks that have fallen around, are transformed into swords.
It is said that “swords” and “swords” will appear in popular battle manga as much as you can.
There is something in common. The sword is one of the elements that makes you happy overseas.

“Swashbuckler” has won the hearts of many people, and the technique that is unleashed from it
Grab the hearts of children. Although there are many grotesque expressions and blood expressions,
Because it is a “child”, such radical expressions are captivating.
Nothing dislikes children more than tricking them.

There was soil

Image source: © Koyoharu Gotouge / Shueisha

At the time of the medium of the original “manga”, there are many hit elements in the devil’s blade,
Elements that are easy to catch the hearts of many people, elements that are accepted by many people
It was firmly there. That’s why the serialization continues without being discontinued,
I think I was able to make it into an animation.

The reason why it was a big hit at the time of manga and did not become a social phenomenon is simple
It is a “picture”.Especially in this work, there are many battle scenes, and the expression of “movement” is
There were things that were hard to see and imagine at the stage of the original painting.
Although it has a unique atmosphere, its tastes are divided due to the strength of its “habit”.
There was a hit soil, but I couldn’t open the flowers.

However, it is called “Ufotable” that gave the soil the maximum amount of presentation and water.
It is an animation production company.


Ufotable and staff

The name of the work “Kimetsu no Yaiba” and the name of the production company “Ufotable”
I think it is known to many people, but surprisingly the director of this work
The names of the staff are not often mentioned.

For example, when “Your Name” hits, you are the director at the same time.
Director Makoto Shinkai’s name has also come out in the world, but in the case of this work there is an original
Because of this, there are few opportunities for the names of directors and staff to appear.

The director of Kimetsu no Yaiba is “Haruo Sotozaki”, and the chief animation director is “Akira Matsushima”.
Let’s pay attention to these two people.

Haruo Sotozaki Akira Matsushima

Image source: © Nobuhiro Watsuki / Shueisha / Fuji TV / Aniplex

Director Haruo Sotozaki used to work on videos of Mobile Fighter G Gundam.
Although he is the original drawing of “Rurouni Kenshin” and the animation director of various works,
It is hard to say that he is famous as an anime “director”.
He has been involved as a director in all of Ufotable’s Tales series animations.
If anything, he has a high ability as an “animator”.

Animation director “Akira Matsushima”.He is also in the “Rurouni Kenshin” series
He is an animation director, and like Haruo Sotozaki, he has many works.
I have worked on original drawings, animation directors, and character design.
The two have in common for over 20 years, animation directors and videos in the anime world.
He is active as an animator, and both are involved in “Rurouni Kenshin”.

Anyone who has seen the anime “Rurouni Kenshin” should remember it.
The people who were involved in such “Rurouni Kenshin” are making the blade of devilishness.
Then, the fun of the battle scene of Kimetsu no Yaiba
There are some parts that I can understand.

In-house production

There are so many animation production companies, even I who watch anime all year round
There are dozens or hundreds of “animation companies that I have never heard of”.
A company that has only subcontracted somewhere, a company that contracts in-house but outsources
Animation production companies are also illusory.

Under such circumstances, “ufotable” is a fairly decent production company.
As of 2017, it is a company that basically features in-house production.
It is a company that does not outsource, with nearly 200 staff members.
Ufotable until around 2007 is not so famous,
I had the impression that the anime I produced was also a hit.

However, since 2011, we have been working on the Fate series and the company has changed.
Pursuing the beauty of images born from high-level drawing,
Because it is an independent production, the consistent drawing raises the quality of each work,
We have created many highly acclaimed works.

In a word, it has a drawing ability that stands out from various production companies.
It can be called a production company. originally,
A manga called “Kimetsu no Yaiba” that had an element that many people received
Made by a production company with high drawing ability.

This multiplication boosts the work “Kimetsu no Yaiba” to explosive popularity.

Animation strange

Image source: Devil’s Blade From episode 19
© Koyoharu Gotouge / Shueisha / Aniplex / ufotable

It is obvious if you compare the original and the animation in the same scene,
After all the appearance is obviously different.
Battle scenes that were difficult to understand in the original, battle scenes that could not be excited
By seasoning with the expression “animation”
It maximizes the appeal of this work.

Breathing of water used by the main character, “Kanjiro”.If it’s the original effect
In the animation, the part that is a little difficult to understand because the expression of water is black and white
It is colored and moved further to create a spectacular animation.

It’s simple to look at, it’s beautiful, it’s easy to understand, and it feels “awesome”
“Ufotable” creates the animation, and the world view of the devil’s blade
It may be said that it is reproduced in the form of animation.

The decisive one will be episode 19.
The biggest excitement in the first season of the TV anime “Kimetsu no Yaiba”, Yamaba.
A battle with a strong enemy who can never win and makes the viewer despair.
A memory of my father who is conscious of death and awakens from the magic lantern that he sees when he loses.
The story also shows the accumulation and excitement of the royal road.

The water effect of “water breathing” that he used so far turns into fire.
The change from water to fire, the effect of burning fire,
The fun of “movement” that does not rely on the effect,
The depiction of a battle scene that makes you open your mouth unintentionally
It’s a battle scene where you can only say “amazing” obediently.

Whether you like this battle scene or not, it doesn’t matter if you like it or not.
It is a battle scene that can be said to be “awesome”.
There are battle scenes that even people who are accustomed to watching anime can feel amazing.
These 19 episodes became a hot topic.

Being trended on Twitter has caught the eye of many people
I think many people started to see this work because of that.
Hinokami Kagura is exactly what made this work “fire”.

Group psychology

Some kind of group psychology works here. To put it badly, it is the tuning pressure.

“Don’t you see the devil’s blade?”

It became a hot topic, entered the trend, and many people knew the title “Kimetsu no Yaiba”.
Many people would have thought, “If it’s so interesting, let’s see it.”
Some kind of group psychology is working because it is popular and it is a hot topic.
Because there was a medium called SNS, the work called Kimetsu no Yaiba became even more popular.

“Kimetsu no Yaiba” is also a work with very good promotion and media strategy.
Currently, anime is often distributed on “paid video distribution sites”,
Probably in this era, some paid video distribution site
It seems that there are many people who have about one.

In the case of Devil’s Blade, it can be seen in almost all media.
AmazoPrime, Netflix, D Anime, Hulu, U-NEXT.
For other anime, you can see it on Amazon
I often can’t see it on Hulu
In the case of Kimetsu no Yaiba, the production committee method is not adopted and it is not tied to the TV station.
It can be seen on many distribution sites.

“You can see it on many distribution sites” is very strong,
Those who are interested can immediately see it on the paid video distribution site that they have a contract with,
If you look at only one episode, as I mentioned at the beginning, this work is
It has an element that many people receive, and I will see the continuation of episodes 2 and 3.

People from the perspective of group psychology also became fans of Kimetsu no Yaiba,
Group psychology will work more strongly.
On the contrary, when the popularity of such group psychology comes out

“I don’t see it because it’s becoming too popular”

There are a certain number of people who say
This work has a charm that attracts more people than that

“It was fun to see because everyone said it was interesting.”

There were more people who said, and it became a form that boosted the popularity of this work.
In particular, the number of such people will have increased as a phenomenal hit in the current movie.
The word “Kimehara” was coined because of group psychology and sympathetic pressure.

We are still collaborating on various products, services, social games, etc.
This work is actively done, and inevitably there is an opportunity to catch the eye of many people.
Has been created. Recently, I have collaborated with tatami mats.
There are many collaborations that I don’t understand.
There is also a part that becomes a topic with that.

The more talked about, the more group psychology works, and the stronger the group psychology is born.
The hit of Kimetsu no Yaiba is said to be Japanese who are said to be easy to work with group psychology
The race itself may also be involved.

Geeky smell

Image source: (C) Color / Project Eva.

Kimetsu no Yaiba does not have a “nerd” feel in a good way.
Anime that can be said to be a recent social phenomenon
“Neon Genesis Evangelion” “The Melancholy of Haruhi Suzumiya” “Puella Magi Madoka Magica”
There are such things, but I can’t wipe out the nerdyness.

The percentage of people called otaku has increased considerably in the last 20 or 10 years.
The number of people who are comfortable with anime and manga has increased considerably.
However, some people still hate what are called “nerds.”

Works with such a “nerd smell” are still hits so far
There are parts that are difficult to connect.
“Your Name” is also a work with a light nerd smell,
There were some parts where the nerdy odor could not be completely hidden.
In fact, the next work, Weathering with You, has a strong nerdy odor and your name is not a big hit.

In that sense as well, the work “Kimetsu no Yaiba” has no nerdy odor,
It may be a work that has an atmosphere that is easy for various people to accept.


Summary: The reason for the hit that actually ends in one line

Image source: Devil’s Blade From episode 13
© Koyoharu Gotouge / Shueisha / Aniplex / ufotable

I’ve written a lot of reasons so far,
After all, the reason for the hit of the work “Kimetsu no Yaiba” is surprisingly simple.
I came to a conclusion.

“A wonderful production company has seriously animated a royal road and funny manga.”

It’s simple (laughs)
Of course, if you unravel more, the fun of the story, the charm of the character,
You can also talk about various parts such as the goodness of music.
However, no matter how much I talk about it, the root is probably this.

At its root, it got on the wave of the times well, group psychology worked, and it caught the eye of many people.
To put it the other way around, it’s too simple, so no matter how many such hit discussion articles come out,
After all, it seems like it’s slipping up like it’s convincing
It will be the content.

Adults wrote seriously funny manga, and adults made seriously funny anime.
That’s why it was evaluated. That’s fine.
In the first place, if you can completely unravel the factors that make you hit so far,
Everyone should be able to make a hit.

Devil’s blade sold because it was interesting.
It may not be more or less than that.

Recent anime

Some of the recent animations are made with the idea of ​​omitting them below.
Not a few.From budget, schedule, adult circumstances, various circumstances
Even in anime with the original, there are anime works that can show the charm of the original more than 100%
It cannot be said that there are many.

There is no such omission in Kimetsu no Yaiba, and the budget is abundantly used.
You can see and feel that you are trying to make a serious and interesting work.
Creators take pride as creators.
That’s why it was evaluated.

1 As an anime lover, the reason why Kimetsu no Yaiba was a hit
“It was evaluated because the animation producer made it seriously.”
I want to say that.

It’s a long article, but I came to a simple conclusion,
Some may be disappointed to read it.
Thank you for your patronage (laughs)

Devil's Blade 8 (Limited Edition) [DVD]

Devil’s Blade 8 (Limited Edition) [DVD]
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