Unsuccessful with the Windows Mobile platform, software giant Microsoft was forced to rely on competitors.
Windows 10 Mobile will be completely dead next year. Of course, Microsoft has been prepared, but instead of being self-reliant, it relies heavily on two of today’s strongest competitors: Android and iOS.
Microsoft’s “investing” in iOS and Android began before the company confirmed the demise of the Windows Mobile platform. Not to mention the frustration of the Windows Mobile user community in this direction.
Windows 10 Mobile’s murky future makes the decision to rely on iOS and Android the only way to help Microsoft continue its mobile business without its own platform.
It sounds irony, but this is how Microsoft wants to reduce the influence of iOS and Android. No exaggeration, Microsoft is a rich guy but now just waiting for the bowl of rice from Google and Apple bring.
All users are here
By investing in Android and iOS, Microsoft is targeting 99% of the mobile market. Google and Apple platforms are gaining absolute market share after eliminating weak competitors like Windows 10 Mobile and BlackBerry OS.
According to Kantar’s data analysis of smartphone sales for the three months ending November 2017, Android was the top mobile operating system with 59.4% market share in the US, while iOS ranked second with 39.8%. . The difference is even bigger in Europe, where Android tops the EU5 region with 75.1% market share compared to 23.9% for rival iOS.
Since all users are focused on iOS and Android, Microsoft’s decision to invest heavily in these two platforms is not difficult to understand.
No matter how imaginative it is, Windows phone fans don’t think Microsoft will one day make an Android phone. However, from an enterprise perspective, this is a more beneficial approach for Microsoft.
For Microsoft, more users means more money, and that’s exactly what the company is looking for.
All the money is here
Since Android and iOS control more than 99% of the mobile market, this is where people look for a mobile solution for their needs whether individual or business users.
While Microsoft’s iOS and Android apps are mostly free, the company also has a number of enterprise products that can help expand the company’s presence on these two platforms.
Through this channel, Microsoft can get closer to potential customers who are using Android and iOS devices in enterprise environments.
Enabling access to Microsoft services on its own apps not only helps maintain existing customers, but also helps to scale up customers faster.
All apps are here
A healthy mobile ecosystem is built on apps, and Microsoft knows this very well.
One of the reasons Windows Phone and Windows 10 Mobile failed was the lack of support for developers, and users wanted to switch to Android and iOS to avoid any problems.
In other words, more apps means more users, and more apps mean more money.
According to AppAnie statistics, in the fourth quarter of 2017 alone, users spent $ 17 billion downloading at least 27 billion apps from the two most popular stores today.
So what does this mean for a company that doesn’t monetize its App Store and Google Play apps like Microsoft?
Users are willing to spend on mobile solutions, and they can always buy Microsoft products and services both in the consumer market and in the enterprise market.
In the end, everything leads to money. Microsoft, like any other company, is always looking for ways to drive sales and bring in lots of money. Right now, Android and iOS are considered the best ways to monetize the mobile world.
* Source: zing News