Useful tips for gathering logo design inspiration for your project.
If you have searched all the web pages and are still having some difficulty, try the following tips to start your own logo design “work”.
01. Look beyond the obvious
Expand your search scope further and broader. Don’t just look at the great logos ever (although not a bad place to start). You also need to look beyond that, in terms of design in general and the world at large out there.
Whenever you feel something striking or compelling, for whatever reason, jot down the thought. Let it inspire the design process and make a contribution as your new logo begins to develop.
02. Let’s draw up an idea
Sometimes you can think too much about things and end up going nowhere, so why not “cut out” them right away and let the creativity flow, not self-control, the same. How about a little random doodle?
You might end up with a page of pointless scribble paper, but somewhere in the discrete mess of lines you sketch out, you’ll be able to spot something inspiring. necessary.
03. Stealing your customer history
Take a look at all the different logos your customers have used since the company was founded. This can be especially interesting if they want to re-search for designs for decades.
You can go back in time, if the client wants to position itself as a legacy brand, or you can completely overhaul the original logo into something fresh and modern. The advantage of doing this is that “continuity” is already built-in, even when presenting a new image.
04. Explore the future of customers
Discussing with the client their plans for the future – what do they plan on in the next 12 months or 5 years? Are there any changes in direction or upcoming products that might have some of the features of your logo design? You need to prove the logo itself in the future as businesses change over time.
For example, Carphone Warehouse: no one else buys a phone – should it lose a very successful brand that has spent years building by renaming it something more suitable?
05. Call your friends
While getting as much information as possible comes from the client’s side, sometimes nothing is as helpful as a keen eye. If you have some successful ideas, take them to a friend who is completely unrelated to the project and see what they think. Often times, someone else’s underexposed opinions can be what you need to spark your imagination.
06. Build some mood board
Mood boards and brainstorming can help you spark your thoughts and combine different images and ideas in all shapes, sizes, and themes.
Play around with keywords and synonyms in addition to gathering inspiration from different sources into a mood board to see how they might combine.
07. Browse the archives of your own designs
Guess that for each logo you design, you can come up with a few dozen sketches before deciding which one to develop further. Never throw these initial ideas away, as they form a very valuable resource. Just because one of your original sketches doesn’t match your previous client, that doesn’t mean it won’t work out later.
Go back to searching for previously unused pieces and you will probably find a great seed. And with a little nurturing, they can evolve to become the logo you’re looking for.
08. Explode your brain with random images
Browse Google images and Pinterest for both related and unrelated topics to client logo needs. Then, add the search results to your mood board.
Pick a color here, an image there, a word, a typeface, and so on, then let’s start to see how these different ideas might come together.
At the end of the day, inspiration can come anywhere, anytime. Be receptive to the ideas that flow through your mind. Sketch something as soon as it gets to you and then double-check to see how it matches the parameters in the brief you received.
In the early stages of the design process, you need to allow your creativity to be fully realized. Give yourself lots of ideas to work with and then pick the best from each of them and throw the rest out.
10. Other work
If you’ve tried everything and to no avail, don’t try to force it. Take a break and let your mind go on with other work. Go to the movies, play games, cook a good meal or just take a nap. It’s amazing that just getting rid of the problem at hand and thinking about something else can lead to a sudden “glimmer” of exactly the right inspiration.
There is no point in just sitting and waiting for inspiration. The more you search for it, the easier it will be to find it. You will gradually develop a vision for what will work and what won’t, and how you can apply this to your new designs.
Translator: Nam Vu