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What makes you stick with Chrome? A browser made by advertising agency!


I no longer use Chrome for a long time, switch to using Firefox as well as Brave, Edge Chromium. There are many reasons why I give up Chrome, eating a lot of resources is only one part, what I feel afraid of Chrome is that it seems to know everything you care about, from advertising suggestions to more sensitive things. Recently in The Mercury News, an article by pen writer Geoffrey A. Flower also reflects the story of "Chrome is a spy tool" very interesting and I think it's time we should be more concerned about the issue. private browsing.

Fowler took the time to look at his personal data and perform experiments to find out if Chrome really follows privacy policies – a long form of content that is boring but hardly anyone. read. Finally, he concluded: "The world's largest advertising company makes the world's most popular browser is like letting children run a candy store."

What made Fowler decide to abandon Chrome to Firefox – a browser designed with a lot of private data security features, the transition was not difficult.

Testing between Chrome and Firefox starts:

A week of surfing the web on a computer, Fowler discovered that up to 11189 requests to accept cookies – a tool used by websites to track Chrome users' approval automatically while Firefox automatically blocks . Cookies – these junk files collected by the data companies of course have Google and from here they can track the websites you have viewed, thus building a profile. like, income or other personal information. (Cookies are also called Internet cookies, web cookies, browser cookies are small pieces of data sent by a website and stored on a computer browser. It is designed to help websites remember status information. Such as the items you have chosen to put in the payment basket when shopping online or to record user activity on the site including clicking on which buttons, login information or which websites you have visited. The cookie can also remember the information that the user has entered in forms such as name, address, password and also the credit card number).






Fowler said Chrome paved the way for the tracker, the cookie ran toward data-trading companies. No matter what website, from a company's page to government pages like the Federal Student Aid Fund. Not only that, if you log in to the browser, Google will be able to track almost all of your Internet activities and use this data to advertise the orientation. Signing in to your account automatically in Chrome has been deployed by Google, just need to open Gmail.

On the phone, Chrome also hears more, especially when you use Android. Chrome will send your location information to Google every time you search for something. If you turn off location sharing, it still sends estimated data, although it is incorrect. The ultimate goal is still to show orientation ads.

Firefox is a good, though not perfect, alternative. It still uses the default Google search engine and allows some form of tracker, cookie to work, but the basic difference between Firefox and Chrome is that Mozilla does not collect data for business like Google.



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Cookies may know how you are looking for pants from which to suggest ads. But the fact that he knows what kind of underwear you like to wear is obviously too personal. So everyone's detailed and private data sources are being abused and even hackers are exploiting it.

Earlier Google product managers told Fowler that Chrome prioritized privacy and control options, and said it was developing new tools to manage cookies but emphasized the merits. This tool must achieve a balance with "a healthy web ecosystem". Frankly, make sure not to affect Google's advertising business.



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Meanwhile, Firefox's product managers in another interview told Fowler that they did not see privacy options in Google's control measures. Mozilla has repeatedly criticized Google and the company has continually improved Firefox with anti-tracker features, cookies are available when users install and develop their own add-ons such as Facebook Containers to prevent social networking. This looks at users. However, in order to win this battle, Firefox needs to convince users that they should care about their private data and then switch to using Firefox or more secure browsers.

The story of the two browsers and the different interests of the two companies created them:

A decade ago, Chrome and Firefox still had Internet Explorer on market share. Chrome just appeared and at that time it really solved the problems that users are interested in making browsing safer and faster. Today, IE is only a thing of the past, Edge is being redone by Microsoft while Chrome has accounted for more than half of the browser market share.

However, many users have begun to realize that our privacy is being compromised when surfing the web and what Chrome brings as well as the benefits that Google wants is no longer appropriate for us.



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This is being shown more and more clearly in the fight against cookies. Although it is undeniable that cookies can be useful as they keep track of what you have chosen to buy, thus increasing your shopping experience or remembering the information you need to enter into the form, many cookies belong to data companies. and they can use them to bookmark your browser, from which they can follow you.

Cookies are everywhere, a study shows that cookies are embedded on 92% of websites by third parties, while The Washington Post site says it has an average of 40 tracker cookies on a news site and they are used to advertise. objects as well as tracking advertising effectiveness. Even on pages without advertising, cookies are still present, such as two pages that Fowler visits using cookies to measure external marketing campaigns.

We can blame the advertising, publishing and technology industry for creating cookie messes. But what is a browser responsible for protecting us from cookies?

In 2015, Mozilla released a version of Firefox with integrated anti-tracker technology, enabled only in private mode. After years of testing and tweaking, this feature is enabled on Firefox and applied on all websites. This feature does not block ads, but Firefox analyzes cookies from which to determine what types of sites are allowed to function and which are blocked to avoid the risk of spying.



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Apple's Safari browser on the iPhone has also been applied with anti-tracking protection technology from smart cookies since 2017 using an algorithm to classify.

Chrome is still a browser that is open to all cookies. Last month, Google announced an effort to force third-party cookies to "show the image", which would identify the identity and say that users would be better able to control them after release. However, Google is not clear when it comes to this feature and whether it is enabled by default to prevent websites from tracking us.

In fact, Google through Doublelick and other advertising businesses are the "leading cookie makers" and changes in Chrome will greatly affect Google's gold mine in the web world.

Ben Galbaith said: "Cookies play a role of user privacy, but focusing on cookies only obscures other privacy issues because cookies are just one way. makes users tracked between sites. " He also said that existing cookie-blocking solutions will make the tracking of users between sites more sophisticated. At that time, the fight against surveillance will become more difficult.

Peter Dolanjski – head of the Firefox product group, said: "Our view is to solve the biggest problem first but predict that the ecosystem will change and we will have to develop protection solutions in place of changes. change this. "

Both Google and Mozilla have said they are looking for ways to combat fingerprinting – a way to track other users' specific signs on the computer and not encapsulate the browser. Firefox is currently testing these advanced protection features and plans to release soon.

Switch to alternative solutions:

Choosing a browser is not just about fast and handy criteria, but now we need to add data security elements.

Although Chrome has many buttons to turn off tracking features, preventing orientation ads, but access to these options is not convenient, it is often in the settings and most users are not aware, Leave it to default and Google keeps taking our data.

Fowler said, "I was embarrassed when Google quietly logged into my Gmail user account on Chrome. Google said that Chrome's changes did not make the user's browsing history" synced "when they allowed but I myself discovered that they were sent to Google and the Chrome browser did not warn. " You can turn off the auto-login of Gmail on Chrome by going to settings, finding Gmail and turning off the Allow Chrome button sign-in.

Matthew Green, a cryptographer, security expert and professor at Johns Hopkins University, said that only a small change in the form of login on Chrome, he gave up the browser because he felt lost faith. The change is small, but it affects the privacy.

There are many ways to solve privacy issues on Chrome, from simple use of Incognito Mode to more complex but easiest to switch to using a browser not owned by a company that makes money by advertising like Google.



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Fowler said: "Like Green, I chose Firefox, which supports multiple platforms from phones, tablets to PC and Mac. Apple Safari is also a good option on Mac, iPhone and iPad while Secure browsers like Brave (pictured above) are also being constantly improved to prevent tracking measures of the advertising industry.

In 2017, Mozilla released a new version of Firefox called Quantum with a much faster browsing speed than the old Firefox. Now when you download Firefox, it is Quantum, the speed and experience can be compared to Chrome while consuming less memory when opening multiple tabs.



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Switching to another browser also means that you have to pass the bookmark all the time, and any browser now supports cross-bookmarking. In the worst case scenario, you just need to export (export) the bookmark to the HTML file and import (import) again on the new browser. In addition, you can also transfer accounts and passwords saved on Chrome browser to other browsers in the same way. If interested in extension, Firefox's add-on repository is also rich and you can easily find familiar add-ons as well as alternative solutions. Personally, I prefer Firefox's add-on repository because it has many things that Chrome doesn't have.

Obviously Mozilla still has many challenges to overcome, but among privacy advocates, Firefox is a non-profit organization. While Apple has launched a feature to block default cookies on Safari, it will take nearly a year for Firefox to do the same.



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As a non-profit organization, the only way for Firefox to make a profit is when users use Firefox to search on Google and click on ads. It can be said that Mozilla's main source of revenue is from Google and the browser itself is putting Google as the default search engine. However Mozilla is looking for other revenue sources, typically publishing a subscription service for non-advertising web browsing which costs about $ 5, users will be able to view the site without being advertised. The harassment and this amount will be deducted for content publishers or website owners.

The biggest risk that Mozilla may have to face is that one day it runs out of money, no more power against Chrome. Although it is the No. 2 browser in the computer browser market, if it is exhausted, the 10% market share that the fire fox is going to lose to other browsers will also stop support and Firefox at that time. No matter what the current situation of Microsoft Edge is.



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