What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? – School4Seo


  • Auctions fluctuate all the time

Seasonality,
fluctuating auctions, and competitors mean that Google Ads campaigns should be
planned and optimized on at least a monthly basis.

Using
Performance Planner every month lets you optimize your budgets and bids so you
can drive more conversions for the same investment.

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