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What is Content Marketing? There are certain things you need to know before entering a career

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Learn about definition What is Content Marketing, popular types of Content Marketing and the skills needed to succeed in a career.

If you are interested in the growth of your business, want products to be known by many customers and have an interesting job, Content Marketing can be the wise step in your career.

But what exactly is Content Marketing? Why is this job so interesting and what skills do you need to be successful? Here is everything you need to know.

What is Content Marketing?

Content Marketing involves creating and providing valuable, relevant, and consistent content to attract and build customer relationships and trust.

Unlike advertising – clearly introducing products or services to customers, Content Marketing aims to provide information rather than sales.

By providing customers with valuable and interesting content, they are more likely to trust the brand. They will also rely on your guidance, realize the benefits of what you offer and ultimately buy your product or service.

What Are The Different Types Of Content Marketing?

Articles on the blog or website corresponding to its product and market will help attract potential customers who are looking for the solutions your business has. In addition, posts help improve SEO and are an effective way to increase traffic for absolutely free.


Video helps to attract customers quickly. According to the survey, 54% of customers want to watch videos from the brands they support, more than any other type of content.

Video is also a flexible medium, you can create a variety of content to engage customers and make them want to see more.

Infographics – Infographics

This is an intuitive, clear, and engaging way to present statistics or processes. Data can be more easily identifiable and understandable when presented by this medium. Furthermore, infographic can make your product more reputable if you include relevant metrics and facts.


Ebooks can be five or thirty pages long, but they have to deliver value. Lots of ebooks spend a lot of space to talk about why that great business doesn’t actually offer the solutions. This will not make customers really trust your brand. While you can provide your product as an effective solution to a problem, that number should not be more than 10% of the ebook content.

Social Network

Social media is a great way to advertise your business. You need to create content that viewers will like, share, and comment on. This can include everything from funny pictures to sharing the latest article on the company’s website, just be sure to add a little information about the product or service.


Newsletters are the best way to nurture your leads and convert them into loyal customers. They help share product or service updates with customers, to inform and communicate with a wide range of customers that are not possible by other means.

Why is Content Marketing Interesting?

Freedom of creation. In the midst of a crowded online space, you need a lot of creativity to stand out and grab your customers’ attention.

Whether writing articles, designing infographics, or editing videos, Content Marketing requires you to create works that persuade customers without having to push them.

Diversity of responsibilities. Content Marketing often brings a lot of diversity when it comes to everyday responsibility. You can research the latest and greatest technology trends. Next is going into analytics tools to know who is viewing your content and where they are coming from, or searching for the right keywords for web or PR articles …

Communicate with customers and respond to their requests. Content Marketing is simply a form of communication between a brand and a customer. As a Content Marketing employee, you will be responsible for meeting their wants and needs through effective yet engaging communication. Without your help, some people may never find the product or service they have always wanted.

What are the essential skills of a Content Marketing employee?

By now you probably understand what Content Marketing is and the popular types of Content Marketing, but do you already know the skills needed to be successful?

Typically, Content Marketing employees need some of the following skills:

The ability to write creatively, engaging and convincing

Writing good content is an important part of Content Marketing. You need to be clear and concise, attract a wide range of customers, effectively communicate your brand’s ideas and keep the reader engaged throughout.

Handle feedback and criticism politely

Along with feedback from your colleagues, you’ll also have to deal with criticism from customers and competitors. This requires an open mind and lightness, flexibility, and a willingness to adapt and improve.

Emotional intelligence

If you know what your target market wants, Content Marketing will be a lot easier. This means listening to the customer, standing in their position to understand what they want, figuring out what attracts them, and creating a meaningful lasting connection.

SEO skills

In order to get more organic traffic, Content Marketing employees need to optimize their content for search engines. And more importantly, optimize content for the keywords potential customers are most likely to find.

This includes the ability to perform tasks such as keyword research, keyword placement in a post, site keyword optimization, competitor analysis …

Content promotion skills

Content creation is part of Content Marketing but promoting content is another part that few people pay attention to. Content promotion is very important – after all, how great your content is, it doesn’t matter if no one actually reads or sees it.

Popular platforms for content promotion include social networks, emails, forums, blogs … By promoting your content to social media followers and email subscribers … you will get more traffic to your content.

When you understand what Content Marketing is, it is one of the most exciting and fastest-paced jobs in a digital environment. If you have a passion for communication, writing and creativity, you can have a bright future in this area. The good news is that there are plenty of opportunities out there because companies today need content to connect with their customers. If you can demonstrate that you understand how to create messages and images that are relevant to your target audience, then you will be the potential candidate many employers will target.

Huynh Tram

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