The latest data from GfK shows that in the first 4 months of 2019, the phone brand of Vingroup, Vsmart accounted for about 2% of Vietnam mobile market share. Compared to Samsung's close to 47% or Oppo's 22%, this number seems modest but not too much compared to the popular brands remaining on the market today like Nokia, Vivo or Realme …
Officially launched in mid-December 2018, Vsmart opened with all 4 mid-range phones including Joy 1, Joy 1+, Active 1 and Active 1+ for under 6 million VND. This is a segment that has always been subject to fierce competition from Chinese brands, who are willing to use the "high-low-price configuration" tactic to take down opponents.
However, as experts say, VSmart has the ability to compete not inferior to any other competitors in the market thanks to the support from Vingroup.
Speaking only of distribution channels, in addition to the appearance of the shelves of big chains such as Mobile World or FPT Shop, Vsmart also has the advantage of penetrating commercial centers of Vincom, Vinmart supermarket or Vinmart + convenience stores.
And yet, upon launch, Vsmart launched warranty policy up to 18 months, exceeding the longest warranty period of 15 months, which belongs to Xiaomi. This move has just implicitly affirmed the quality of the product, creating trust for customers with a brand new brand.
In the GfK chart, with a market share of 2%, Vsmart replaced Mobiistar after the brand gradually reduced its market share from 3% to 2%, and no longer appears in GfK's statistics.
Going to the world after only 3 months appeared
While Vietnamese brands such as Bkav choose to develop the domestic market first, or just attack the foreign market when it is difficult to compete in their homeland like Mobiistar, Vsmart decided to fight in parallel in both. direction.
In March this year, meaning that after just over 3 months of launch, Vsmart officially appeared in Spain. According to the sharing, the products of Vingroup will be distributed through nearly 90 stores of MediaMarkt, the number one consumer electronics retailer in Europe with more than 35 years of experience.
Not stopping there, at the end of last May, Vingroup announced to bring Vietnamese technology products to conquer the Asian market that started with Myanmar. Specifically, Vsmart phones will be distributed through nearly 1,500 stores of Strong Source, the No. 1 multi-industry consumer electronics and retailer in Myanmar. In addition, here, Vsmart also cooperates with 2 other retailers, Mytel (Viettel) and Shop.com.mm (Alibaba).
Expected in the year, Vsmart will continue to be present in the markets of India, Thailand, Laos and Cambodia.
Although there is a part in the country, at the same time proving the determination, potential and quality by bringing products out to compete in foreign countries, many opinions suggest that Vsmart still needs to pay attention to one step no less. The key is to develop the user community. Because once the product comes in deeply, the community will be the place where users support each other, the manufacturer can help with customer care, and is a place to implement activities to help connect more users with traders. sign.
While Bkav built a user community with more than 50,000 members, Xiaomi organized new product experience sessions such as Mi Explorer or photo contests, VSmart does not have any outstanding groups as well as lack of activities. Dynamic user engagement.