Xiaomi's new Mimoji feature launched not too long ago, now has a lot of controversy after a Weibo user posts an article about Mimoji ads on the homepage for Mi CC9 smartphone on the JD e-commerce platform. .com and Suning are related to Memoji and Apple Music.
Responding to this problem, Xiaomi's Public Relations Manager responded in a comment on Weibo that the confusion on the e-commerce site was due to employees "posting the wrong content". Currently the company is facing a lot of skepticism after introducing the Mi CC9, which has a built-in Mimoji feature. Many users of social networks and technology sites have pointed out a series of similarities of the face on Apple's Mimoji and Memoji.
This is not the first time Xiaomi has been condemned to imitate Apple. According to Vanity Fair, leading the Apple design field – Jony Ive pointed out this point at a conference: "You spent 7, 8 years working and creating something, and then it was copied … I thought it was stolen and lazy ".
In fact, no matter how Mimoji is, there is no legal problem between Apple and Xiaomi in the future. Apple does not own the idea of avatar ARs, in fact the Memoji brand does not belong to Apple's ownership, but to a lesser known technology company in Atlanta, Georgia, which filed a patent in April 2016. .
Lê Phú Khương