Faced with fierce competition from domestic smartphone brands, Samsung is forced to continue cutting production in China.
Samsung is reducing output of its only smartphone factory in Huizhou, China. This decision was made less than 12 months after the Korean giants closed another factory in Tianjin
According to Reuters, the reason for this is that Samsung's market share has dropped from 20% to less than 1% after only 5 years in the world's most populous market, due to fierce competition from domestic smartphone firms. location.
Although Samsung's smartphone sales have been constantly struggling in the past few years, Reuters said Samsung's smartphone sales in China increased by 40% in the first quarter of 2019 thanks to the emergence of new products and campaigns. effective marketing.
Besides, it is reported that Samsung will cut staff at the Huizhou factory. Another source told Reuters, there will be "adjustments in production volume and staff", depending on the market situation.
It is known that in addition to factories in China, Samsung is also manufacturing equipment in Vietnam and India, with output reaching 240 million and 67 million units, respectively, while the plant plan in Uttar Pradesh will reached 120 million by 2021.
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