Just a few months after releasing a “New Unlimited Plan” starting at a fairly reasonable $55 a month for a single line of service, the nation’s fifth-largest wireless carrier is unveiling yet another unlimited plan. To avoid (or at least reduce) customer confusion, U.S. Cellular is rebranding its now-old “new unlimited plan” as the Basic option, dubbing the new new unlimited plan the Everyday option while also offering an Even Better unlimited service tier.
The Even Better option, meanwhile, comes with two free Redbox rentals per month per line, as well as 1080p video streaming support, 30 gigs of hotspot data (most likely at 3G speeds as well), 50GB Priority Data, and one gig of data, as well as 200 minutes and 200 text messages for Mexico and Canada roaming. Another interesting thing about these two plans is that you can get a little money back every month if you’re frugal with your data consumption. Namely, you’re looking at a $5 and $10 credit for Everyday and Even Better plans respectively if you stay under 3GB.
Compared to the Everyday option, the Even Better plan is $10 pricier per line, while the Basic service tier is $10 cheaper per line with 480p video streaming, no roaming, no payback credit, hotspot access, prioritized data, or Redbox freebies. In other words, U.S. Cellular pretty much destroyed the appeal of its entry-level plan mere months after announcing it in the first place.