Tumblr is launching a new group messaging feature designed to meet fan needs


Tumblr is launching a new group messaging feature that will make it easier for different fans on the site to chat with each other without having to reply on the blog.

“Group chats” are public places, which means that anyone can find and read them, although only approved members can send messages. Starting today, people should notice a new group chat icon in the upper right corner of the Tumblr app.

Group chat is not suitable for private DM conversations with Tumblr friends. The idea is to give people in niche communities the opportunity to create dedicated spaces to talk about their interests, which are more direct and interactive than directly rewriting other people‚Äôs posts. Whether it’s memes or therapy, or BoJack Horseman, this can enable more people to find a hub where they can talk about their favorite things.

There is a fundamental difference between Tumblr group chats and similar functions such as Facebook groups. The messages in the group chat will disappear after 24 hours and can accommodate up to 100 people. Although any group chat can be found by searching, people must request permission to join. Non-members can preview what the group chat looks like, but they cannot actively participate in any conversation without permission.

Group chat is not suitable for private DM conversations with TUMBLR friends

Tumblr product manager Scott Oltrogge told The Verge that when the team started exploring this idea, user safety was the team’s top priority. Full control of chat members is given to the group owner. All members of the group can report users who may use hateful or abusive language, but only the group owner can kick someone out.

Oltrogge said: “I can delete the mail, and I can delete the user as needed.” “If I want to delete the user’s message, I can do so. If their behavior does not meet my requirements, I can also delete it completely. “

To ensure that disturbing information is not shared within the group, Tumblr will also not allow users to upload their own media. Including photos and GIFs. They can use Tumblr’s built-in GIF option in group chats, nothing more. Tumblr has not established any new privacy or usage policies for group chats, but Oltrogge reiterated that people must be over 13 years old to use the site and do not allow the sharing of adult content.

Oltrogge said that there is no way to make group chats private. He added that the team’s goal is to provide a “truly open and community-centric experience.” If people want to have a private one-on-one conversation, they can still initiate a conversation through Tumblr’s direct messaging feature.

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