Trade secrets in the fast food industry
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Trade secrets in the fast food industry


With today’s modern life, fast food stalls are growing like mushrooms after the rain. Fast foods are always the favorite choice of many people, because they are not only fast but also rich and convenient. However, do you know that inside the “empire” of these fast food restaurants, there are many secrets that, if not in the profession, no one can know.

1. Soda and coca are usually cheaper than tea because it stimulates the taste buds

Soda and coca are usually cheaper than tea because it stimulates the taste buds

You may not believe it, but in reality drinks like soda and coca usually cost half as much as other drinks. In these types of water contains carbon dioxide, this substance acts as an acid that enhances the body’s response to sugar, thereby stimulating the taste buds, making you taste better. With affordable prices, with delicious food, customers will easily “fall in the trap” when ordering more drinks (many times).

2. Everything is more delicious when eaten with bare hands

Everything is more delicious when eaten with bare hands

With fast food restaurants, knives or forks are rarely seen, as most shopkeepers have grasped our human weakness that eating by hand is more delicious than when using a knife or knife. forks, this will help stores increase sales.

3. The perfect time for the best fast food

The perfect time for the best fast food

According to experts, the ideal time for us to visit and enjoy those fast food is from 6am to 8pm. During this time, restaurants often cook new foods, we will enjoy fresh and delicious food, but at this peak time, you will not easily get the ideal seat and the best service from the restaurant. Staff.

4. Compared to 30 years ago, now the calories in fast food has increased dramatically

Calories increase over time

French fries, fried chicken, pizza these are the favorite foods of many people, and over time these dishes are increasingly improved, along with it is also increasing calories. Cheeseburger, for example, has increased caloric intake by up to 75% compared to its predecessor in 1980.

Or like 20 years ago, french fries had 2 times fewer calories, and pizza was 70% less calories than it is today.

5. The smell of kitchen food – that’s part of a marketing strategy

The smell of kitchen food comes out - that's part of a marketing strategy

When we pass through the fast food stores, we are often attracted to the aroma of the dishes in it, so attractive and difficult to resist the temptation of hot and delicious dishes.

Therefore, many restaurants have taken advantage of this, trying to increase the flavor of their dishes as far as possible, this will awaken people’s taste buds, attracting a number of worthy customers. from this way.

6. Being the first buyer will always get the freshest – you are wrong

Don't buy the first item

In our folklore, we have a saying that “eat the chariot first, then the water will follow”, meaning that when you go to eat, you must come first so that the table is clean and the food is plentiful. If you go later, go late, the deck is no longer decent, sometimes missing parts. However, with fast food restaurants, you should not apply this method, because when you arrive too early, the fast food restaurants may not be able to prepare new dishes in time or clean the kitchen utensils or dining tables … may still be going on, things are not really clean.

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