Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?


  • Displayed ads are relevant to a potential customer’s
    Google search.

Well managed
Google Search Ads campaign can Display Relevant ads to potential customers who
are performing the Search.

When you
create a list of keywords in your ad group, you’re telling Google’s algorithm
which customer searches should match with your ads.

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