Immediately after the launch of Galaxy Note10, the leaked source in the world of technology, evleaks, has launched a very interesting information: by 2020, Samsung may merge the two Galaxy S and Note lines into one to released in the first half of the year. In the second half of the year, Samsung's flagship weapon against the iPhone will be a foldable phone – most likely a complete version of the Galaxy Fold launched this year.
Why can Samsung (and should) take this step? The reason is iPhone.
To confront each other in the battle of fierce upgrade, the price list of manufacturers is increasingly chaotic. But not in previous years: for a long time, Apple sold the new iPhone for $ 650. In 2014, the iPhone portfolio was divided into 2 ("regular" and Plus models), the starting price bracket for iPhones fell from 650 to 750 USD. When setting the top of the table, Samsung and other Android stores often follow this price bracket.
For example, below is the iPhone and Galaxy S price bracket for 4 years, from late 2014 to early 2018. Until iPhone 7, the starting price for the iPhone did not change much – and so did the Galaxy S.
The iPhone X launch event in September 2017 changed everything. Based on a completely new design, Apple has reached the price bracket of thousands of dollars. The idea that this price frame will make users estranged, but the truth is completely opposite: from the time it was sold to being replaced by the iPhone XS, the iPhone X has consistently maintained the position of the best-selling smartphone. gender. With total sales of 60 million units, iPhone X earned Apple at least $ 60 billion, proving to the world that "expensive is not synonymous with dull" and helped Apple value officially reached trillion in August 2018.
The arrival of the iPhone X has created a difficult problem for Samsung. For years, top-tier Samsung models like the Galaxy S, Galaxy S edge and Galaxy Note have always been considered on par with iPhones. All of these Samsung models also debut at the same price bracket as the "regular" and iPhone Plus iPhones. In the eyes of consumers, they are direct rivals of each other.
But when it launched the iPhone 8 and iPhone 8 Plus at the same price bracket – and when the iPhone X was extremely successful, Apple created a terrifying marketing effect: iPhone X became the product standing on the "regular" table top frame. It sounds unbelievable, but the high price has really made users put iPhone X on a different level than the iPhone 8 (and Galaxy S8). The iPhone X sells 60 million units a year, while the Galaxy S8 and S8 + are estimated at around 41 million.
Samsung must have the answer, because the cheaper price will come with the risk that Galaxy S and Note models are rated by consumers as "below" iPhone. And that's a rather awkward answer: raising the price of the Galaxy S and Galaxy Note to the level of the iPhone X. Here is a chart showing the price change of the Galaxy S since the Galaxy S6 (unlocked version price sold. in America).
And this is the iPhone for the past 5 years. Notice that Apple has created a new iPhone segment (X, XS, 11 Pro dark blue and dark blue) next to the regular segment (7/8 Plus, XR, 11), while Samsung only raised the price for the line. old product.
Do you see the Samsung problem? Apple still has a "beautiful" price line at 600 – 800 USD to compete. And Apple can argue that it has created a new product line to convince iFan to spend thousands of dollars on a phone, instead of 600-800 USD as before. And Galaxy S believers must have realized that, still Galaxy S, the amount of money they spent actually increased year by year.
The same thing happens with Galaxy Note:
It's not hard to see why this approach is not good for Samsung. Although the Korean giant sought to cope by launching "gift rain", which is still the same product line, which users would be satisfied with having to spend more money? In the first 6 months of this year, in the segment of price over 800 USD, only iPhone XS Max reached the top 10 bestselling smartphones. That shows that even when creating a completely new price segment – and a lot more expensive than before, Tim Cook is still popular with users.
It should also be pointed out that Samsung is not without adaptive measures, but has not been "as high" as Tim Cook. Earlier this year, Samsung unveiled the Galaxy S10e at a price comparable to the iPhone XR. Samsung enthusiasts who love prices will certainly love this, but keep in mind that this year's S10e price is the same as last year's price. The splitting of the Note into a "regular" Note10 + and also makes some fans angry: the Note series has always had to bring the best in itself every year, rather than the separation of features and configuration. this year.
Galaxy Fold is exactly what Samsung needs most right now. Samsung really needs a new product line, separate from what Samsung has existed since the iPhone thousand dollars does not exist. iPhone X was originally created to stand on the Galaxy S and Note, now Samsung needs to create a smartphone that is considered a true (or above) iPhone X.
For years, though the Note was the year-end flagship card, even though the Note is Samsung's best (and most expensive) product line, the difference between the S Plus and the Note actually lies in the S Pen stylus. So Note also lost a lot of competition before S when it debuted at the end of the year. When the Note series leaves the "No. 1" position to the Galaxy Fold at the end of the year, Samsung will have a real competitive edge with the iPhone. Released at the beginning of the year away from the iPhone, the S and Note series will also stimulate sales.
Other Android vendors must have realized the same thing. And so, in addition to the "regular" models, they began to come up with extremely creative ideas, accompanied by a higher price bracket. Two brothers OPPO and Vivo now also have products priced at 700, 800 USD (Nex, Reno), which is the price frame the BKK family has never thought of before. More notably, two other Chinese giants shocked the Mate X when it launched at $ 2600, Mi Mix Alpha at $ 2800 …
These are all paranoid prices as well as the Galaxy Fold, but perhaps users can expect that, once they have perfected the technology, Samsung, Huawei and Xiaomi will create more mainstream products to ATTACHED directly into the thousand-dollar price bracket, which is still the fruit of the Apple family.