When Satya Nadella was appointed CEO of Microsoft in 2014, the company was in a tough time.
Apple and Google defeated Microsoft on the smartphone front – thereby stripping the dominant position of the Windows platform. Things are even worse when the user has a superficial reaction to Windows 8, which was then the latest version.
At that tough time, Nadella took over the job of his predecessor, Steve Ballmer. Microsoft revised its move, made some big deals – like $ 2.5 billion for Mojang, maker of Minecraft, and $ 26.2 billion for LinkedIn – and refocused on growth areas. like cloud computing. And now stocks hit an all-time high, and Microsoft is back on track.
Nadella has relied on Team A of Microsoft veterans and a handful of recruits to focus on improving key areas and working on a return plan. Here’s the group of executives who made that happen:
Scott Guthrie, VP of Microsoft Cloud and Enterprise Group
Scott Guthrie is Nadella’s right hand man.
Scott is responsible for the Microsoft cloud platform, Azure, and all of its enterprise software and services. These are Microsoft’s fastest growing areas, and this makes Scott a key warrior.
Azure is challenging for AmazonWeb Services and Google Cloud in the lucrative cloud computing market. Right now, Azure is in second place behind Amazon Web Services – but its revenue for the quarter was up 98% year-on-year, according to Microsoft’s latest earnings report.
Scott has worked at Microsoft for more than 20 years, but the developers probably know him best for creating the open-source ASP.NET platform.
Phil Spencer, VP of Gaming
Phil Spencer is in charge of Microsoft’s gaming platforms, which include the Xbox One controller and Windows 10 games. He also holds overall responsibility for the surprisingly successful Minecraft game Microsoft bought for $ 2.5 billion. .
And Microsoft is seriously developing the game: By last year, Spencer was promoted to executive vice president, meaning he will now report directly to CEO Nadella.
Phil Spencer also has ambitious plans to challenge Sony’s PlayStation 4 and Nintendo’s Switch console – by introducing an Xbox Game Pass service for $ 10 / month, allowing unlimited access to one the list of games and this list is constantly being added.
Terry Myerson, Vice President for Windows and Devices Group.
Terry Myerson is in charge of Microsoft Windows – still the most popular computer operating system in the world.
Additionally, he is responsible for Microsoft’s broader ambitions, including the Surface line of desktops and laptops, as well as the HoloLens interactive virtual reality headset. In addition, he is in charge of many of the key tools businesses use to manage Windows computers, including InTune and Advanced Threat Protection.
Myerson joined Microsoft in 1997 after Microsoft acquired his software company Intersé.
Peggy Johnson, Vice President of Business Development
Peggy Johnson is Microsoft’s “negotiator”. She helped reach a deal to buy back LinkedIn for $ 26 billion. In Silicon Valley, she has planned and directed many of Microsoft’s venture capital investments in startups.
Nadella hired Johnson in 2014, shortly after he was appointed CEO. He wanted Johnson to be the spearhead of the partnerships that Microsoft could partner with. This resulted in major acquisitions like LinkedIn, as well as partnerships with companies like Dun & Bradstreet.
Before joining Microsoft, Johnson worked for chipmaker Qualcomm for 24 years, and was a member of the Executive Committee of Qualcomm.
Amy Hood, CFO
Hood joined Microsoft in 2002 after leaving Goldman Sachs and quickly rose to the ranks of senior leadership.
Hood previously served as Chief Financial Officer, Microsoft Business. In that role, she helped oversee the acquisitions of Skype and Yammer. She was promoted to CFO (CFO) of the entire company in 2013.
Currently, she plays a key role in managing Microsoft’s large investments in cloud computing and data centers, which require heavy spending in both real estate and technology. Furthermore, she has been key to the company’s reorientation of areas like Microsoft Office around a subscription-based revenue model, rather than selling packaged software.
Harry Shum, vice president for artificial intelligence and research
Harry Shum is responsible for Microsoft’s overall AI strategy – an area Nadella sees as the core of Microsoft’s growth.
He oversees Bing search engine and virtual assistant Cortana, as well as Microsoft Research laboratories. His team’s work is integrated with the company’s software and hardware, as Microsoft Office, Windows, and even Xbox are thriving with artificial intelligence.
Nadella believes Microsoft’s focus on AI could put the company ahead of rivals like Amazon and Google. And it is Shum’s responsibility to make that happen.
Kathleen Hogan, Vice President of Human Resources or Head of Human Resources
As chief of human resources, Kathleen Hogan helped enforce Microsoft’s family leave policy last year. And in December, Hogan played a role in Microsoft’s decision to remove certain terms from employee contracts, which could limit the employee’s ability to sue the company for harassment claims. sex.
In other words, Hogan is responsible for driving Microsoft in a post-#MeToo world (campaign involving brave women narrating their sexual harassment).
Before joining Microsoft, Hogan worked at Oracle and consulting firm McKinsey.
Brad Smith, President and Chief Legal Officer
Brad Smith is responsible for Microsoft’s legal affairs, including Microsoft’s views on public policy matters.
He also played a key role in Microsoft’s interactions with the Trump administration, including opposing the 2017 Trump travel ban. He also supports a “Geneva Convention on the Digital. “, or agreement between nations on the limits of cyber warfare.
In 2013, Smith was selected by the National Law Journal as one of the most influential lawyers in the United States.
Jeff Weiner, CEO of LinkedIn
Jeff Weiner is the CEO of LinkedIn, acquired by Microsoft in 2016 for $ 26.2 billion.
Weiner was given the authority to head the LinkedIn-Microsoft merger – usually, the buyer is the one handling that aspect of the acquisition. It was an expression of faith in what LinkedIn could do for Microsoft.
Things are flourishing so far, as the social network contributed $ 1.3 billion in revenue to the company in its most recent quarter. And Microsoft is making a big bet that this number will increase as it integrates LinkedIn’s technology and data with Microsoft Office and other products.
Judson Althoff, VP of global trade
Judson Althoff is in charge of Microsoft’s commercial business strategy, essentially the tech giant’s main salesman.
He is primarily responsible for subscribing to Microsoft Office 365 and Microsoft Azure among many other cloud products. And this makes him a key part of Microsoft’s cloud industry’s continued growth.
Prior to assuming this role, Althoff was president of Microsoft North America. Althoff joined Microsoft in 2013 after serving as senior vice president at Oracle for 11 years.
Chris Capossela, Chief Marketing Officer and Vice President, Customer Marketing and Sales
Chris Capossela runs marketing for all Microsoft products and services, helping to define the company’s public image.
He has worked at Microsoft for more than 25 years, joining the company after graduating from Harvard in 1991. Before taking on the role of Marketing Director, he was responsible for marketing for Microsoft Office and Office 365 products .
Frank Shaw, Vice President of Communications
Frank Shaw is responsible for Microsoft’s public relations. He joined Microsoft in 2009 after leading the communications company WE, of which Microsoft is its largest customer.
Shaw, a veteran of the US Navy, is responsible for helping the press navigate fairly complex issues around Microsoft.
Shaw was listed on PR Week’s 2017 Power List and has been featured on Business Insider’s PR 50 list several times on the best public relations professionals in the tech industry.
Alex Kipman, Technical Officer, Operating System Group at Microsoft
Alex Kipman is an inventor and technician for Microsoft, focusing on the company’s virtual reality interactive arena. He was responsible for HoloLens, Microsoft’s virtual reality interactive headset, and the previous Microsoft Kinect sensor for Xbox.
The Brazilian-born operator joined Microsoft after graduating from the Rochester Institute of Technology in 2001. He has been with Microsoft since graduation, first for Visual Studio, the company’s software for developers. , until 2005 when he joined the Windows department.
Microsoft believes virtual reality is the future of computing, which is why it is making a big bet on its Windows Mixed Reality strategy. And Kipman is leading that responsibility for Microsoft.
Satya Nadella, General Manager
And of course Satya Nadella, who has been with Microsoft since 1992, when founder Bill Gates was still at the top. Nadella joined the company after graduating from the University of Wisconsin-Milwaukee and working at Sun Microsystems, and then went on to study the Master of Business Administration at Chicago’s Booth School of Business, while still working. at Microsoft.
In 2007, Nadella was nominated as the Senior Vice President of Microsoft Online Services, in charge of Bing and earlier online versions of Microsoft Office and the Xbox Live gaming service. In 2011, he was appointed director of the Servers and Tools division, overseeing Windows Server, SQL Server database, and Microsoft’s Azure cloud platform.
Since taking on the CEO role in 2014, Nadella is recognized for making Microsoft again successful: He has improved the morale of the company, new fast-growing products like Microsoft HoloLens and helping the company outperform through difficult times in history marked by catastrophic Nokia acquisitions and disappointing products.
The mission to return to the top is still underway, but Nadella has put a lot of the pieces and people in place.
Mai Hong / Business Insider
* Source: VnReview