Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign could improve up to 25% by following the listed recommendations. Theo can improve his search campaign’s optimization score up to 25 % by following the recommendations by Google Ads. Learn more here: Eighth chapter: Boost Performance with Optimization Score Sub-Chapter: How does optimization score work?

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