Sensor Tower store intelligence data shows that the two-dimensional tower defense mobile game “Tomorrow’s Ark” developed by Eagle Horn Networks has estimated total revenue of more than 700 million US dollars in the global App Store and Google Play.
Revenue hit a record high in the 2nd anniversary of listing
It was launched on May 1, 2019, and “Tomorrow’s Ark” immediately became the dark horse in the industry, and for more than a month since then, it has consistently ranked among the top 10 best-selling iPhone mobile games in China. Due to the rapid consumption of game content by core players in the early days of listing, the revenue of “Tomorrow’s Ark” once dropped. However, with strategic playability and game quality, the game returned to the top 3 best-selling iPhone mobile games in China on the occasion of the 1st and 2nd anniversary celebrations.
In January 2020, Eagle Point Networks cooperated with Ustar Networks to launch the multilingual version of “Tomorrow’s Ark” in Japan, South Korea, Europe, America, and Southeast Asia. As of the end of April 2020, the game’s cumulative revenue in the global App Store and Google Play is close to 310 million U.S. dollars. In the following year, Eagle Corner cooperated with Xindong.com to send the game to the Chinese Hong Kong, Macao and Taiwan markets, and Yooxing continued to present richer content to overseas players, and once again attracted nearly US$350 million in the global market.
With the launch of the 2nd anniversary event, the global revenue of “Tomorrow’s Ark” reached US$49 million in May this year (as of May 25). While its monthly income reached a new high, its cumulative global revenue also exceeded US$700 million.
Up to now, Chinese iOS players have earned 330 million U.S. dollars in the game, accounting for 46.8% of total revenue, making it the market with the highest revenue. Japan, the United States and South Korea are the top three overseas markets, contributing 32%, 6.3% and 5.6% of total revenue respectively.
In terms of downloads, China’s iOS is also the largest market, contributing 42% of the total downloads; Japan, the United States and South Korea accounted for 14.5%, 10.5% and 5.5% respectively.
The world’s highest paid tower defense mobile game
Sensor Tower Game Taxonomy data shows that before the launch of “Tomorrow’s Ark”, tower defense games were a relatively niche branch of the strategy mobile game, with annual global revenue of only 120 million US dollars; until the launch of “Tomorrow’s Ark”, this Only one category has seen substantial growth.
In the past two years, “Tomorrow’s Ark”, as the world’s highest-paid tower defense mobile game, attracted $700 million, accounting for 63.7% of the category’s total revenue. The second-ranked work in global revenue is “Random Dice” developed by a Korean manufacturer, with revenue of US$120 million in the same period. EA’s IP adaptation of “Plants vs. Zombies 2” mobile terminal revenue of 70 million US dollars, ranking third.
Globalization brings more possibilities to market segments
Before “Tomorrow’s Ark”, it may be difficult for the industry to imagine that tower defense mobile games can achieve such a high level of income, so this track has not attracted the attention of leading manufacturers.
Through the two-dimensional form of expression, “Tomorrow’s Ark” successfully attracted more players to explore the fun of tower defense strategy mobile games, and through role modeling, these players precipitated as loyal users.
On the other hand, in the birthplace of the two-dimensional culture, “Tomorrow’s Ark” is unique in the fierce competition with its tower defense gameplay. Since its launch, its accumulated revenue has ranked among the top 25 best-selling Japanese mobile games. In the European and American markets, there are also a group of loyal “Otaku” (Otaku) players in the game to generate electricity for love. Although the overseas listing time is later than China, in the past two years, revenue from overseas markets such as Japan, the United States and South Korea accounted for 53.2% of the game’s total revenue.
Perhaps the success of “Tomorrow’s Ark” is difficult to replicate, but under the trend of globalization of mobile games, the label “niche market” may no longer be scientific. Looking for potential opportunities from a global perspective, providing high-quality mobile games for market segments, and also having the opportunity to join the head mobile game camp, globalization undoubtedly provides more space for game production teams to display their creativity.