On February 2, mobile application data service provider App Annie announced the annual “Top Publisher Awards” awards. NetEase Games won the second place among the top 52 with its excellent global market performance in the past year. It is worth noting that in the last year’s selection, NetEase Games had achieved second place. After a year, it continued to maintain a stable high position on the list, which also confirmed its continuous improvement in international influence.
“Top Publisher Awards” is a global annual award established by App Annie based on data provided by App Annie Intelligence. It aims to reward the top 52 mobile app publishers in the global iOS and Google Play comprehensive income rankings. It is the gold of success in the global mobile market. standard.
The list is composed of the top 52 mobile publishers in the estimated combined revenue of iOS and Google Play from January 1, 2020 to December 31, 2020. Revenue ranking does not include revenue from in-app advertising, retail, or payments outside the app store.
In the Japanese market, NetEase’s self-developed mobile game “Operation Wilderness” has become a household name in the Japanese market, the first place for NetEase games to go overseas. It has repeatedly topped the iOS best-selling list and was rated as a new national mobile game in Japan by Japanese media. In 2020, “Wild CHAMPIONSHIP-King’s Trip” has 58,621 teams and more than 300,000 players signed up to participate in the audition. The finals were watched by more than 10 million, and the stickiness of e-sports content and the audience have been significantly improved. The market performance of “Fifth Personality” has been very stable since its launch. In 2020, it has held a number of competitions and brand linkages, and has repeatedly ranked in the top three of Japan’s best-selling list and Twitter hot searches.
In addition to its success in Japan, NetEase Games expanded its business in more regions last year. In 2020, “End of Battlefield” continued to deepen the overseas market, mainly in Southeast Asia, and the market performance has been stable three years after the game was launched. In the Philippines, Cambodia and other Southeast Asian countries, the best-selling list has been in the top ten and has occupied the top position for a long time. In August 2020, “Marvel Super War” was launched in Japan, South Korea, Australia and New Zealand. After the release, it entered the top ten of Japanese and Korean game downloads, and South Korea once jumped to the top of the list. Up to now, the overall global download has exceeded 1600W, and it has been repeatedly published by the head media of various release areas and recommended by dual-version stores. The game “Eve of the Star Wars: No Ember Galaxy” jointly developed with CCP Games was selected as the best MMO mobile game of 2020 by the leading game media in Europe and America, Pocket Gamer.
With the success of these games, NetEase Games has a better and deeper understanding of overseas users’ interests, social behaviors, game aesthetics, and gameplay preferences. In the future, NetEase Games is expected to integrate these successful experiences and expertise into the design of other NetEase games, thereby enhancing its ability to provide popular games to overseas players, and to take another step in the development of the global market.