The story behind the aviation industry’s ‘Oscar’ award


“There is no shortcut to success, but there is the shortest path” – that is the case for AirAsia, from a startup with just one ringgit and huge debt to the award for the best low-cost airline. the world for more than a decade.

On June 18, AirAsia received a double award for Skytrax: The world’s best low-cost airline and the world’s best low-cost luxury cabin for AirAsia X long-haul aircraft. This is the 11th consecutive year the airline has received the “Oscar” award from the aviation industry, further confirming the right direction of the founder from the early days.

Launched for the first time in 1999, up to now, Skytrax World Airlines Awards’ service quality rankings are like the “Oscar” of the aviation industry. Airlines that wish to appear on this list will have to pass a survey of approximately 21.65 million customers in 100 countries worldwide. Along with that, there are hundreds of factors to assess the quality of the airline in all areas of providing services and products from the ground to the air.

Worth mentioning, Skytrax’s set of evaluation standards will change each year, forcing airlines to be in a state of control and improvement of services. Therefore, this is an award that any airline in the world aspires to own once.

Airlines always have to improve and innovate services every year.

In addition to the top 100, Skytrax also honored the airlines in many other award categories such as Best Airline, Best Low-cost Airline, Best Airline, Best Regional Airline, and Airline. not the most improved …

This year, the representative of Asia Airlines – AirAsia, continues to be honored by Skytrax as the best low-cost airline in the world. This is the 11th consecutive year the company has been awarded this prestigious award (since 2008, only 6 years after the operation is back).

Besides, AirAsia X also received the award of the 7th best low-cost luxury cabin in the world. The luxury cabin is also known as the Premium Flatbed. This is a high-class cabin, appearing on AirAsia X’s wide-body Airbus A330 aircraft on medium and long-haul routes.

Talking about the achievement of 11 times conquering the “Oscar” of the aviation industry, Mr. Datuk Kamarudin Meranun – Executive Chairman of AirAsia, said: “It is an honor to strive to provide the best travel services at low prices. Most of us have been recognized by Skytrax for the 11th time in a row. That means our travel products and services make passengers happy. That is the best recognition for all Allstars members – who always strive and commit to serve the customers best. ”

“AirAsia is a pioneer in the model of low-cost air travel in Asia – Pacific. We operate a network of more than 140 destinations from 25 airports, in 22 markets, and have received awards for innovation, customer service, operational safety, as well as the excellence of our employees. members, workplace, ”Mr. Datuk Kamarudin Meranun added.

AirAsia is one of the few Asian airlines to receive the Skytrax award continuously for more than 10 years.

In addition to Skytrax, AirAsia has also been awarded the World’s Leading Low-cost Airline at the 2018 World Travel Awards, marking the sixth consecutive time the airline has received this prestigious award. In addition, the airline also has been recognized as the world’s leading low-cost airline for two consecutive years (2017 and 2018) and many other valuable awards …

How can a low-cost carrier, “born late” than many other airlines, conquer the industry’s top award for more than a decade? The answer lies in the words of AirAsia’s representative, encapsulated in two words: Pioneer and enthusiasm.

Cheap aviation, which is not a new and unproven model. It has proven successful in the US and Europe. But it is important that AirAsia knows how to adapt this model to the context of Malaysia and Asia.

Building a low-cost airline in a huge pristine market at the right time and using the right model, plus cost control, has ensured success for AirAsia.

Business model without first class seats, without business seats, the average price is only about 48 USD and the strategy “Now everyone can fly” brought fruit, giving AirAsia the advantage of riders. First, in a market dominated by full-service providers but charging “heavenly” prices.

AirAsia increasingly serves more domestic and international passengers. Source: AirAsia.

2007, sheet The New York Times describes AirAsia as a pioneer of low-cost Asian airlines. The ever increasing number of passengers and airplanes have made AirAsia one of the symbols of the low-cost airline industry in the region and the pride of Malaysia.

In 2018, the airline achieved revenue of 10.6 billion RM, equivalent to 2.58 billion USD. Profit after tax also recorded an optimistic figure with a record high of 1.7 billion USD, an increase of 9%; regardless of higher fuel costs, lower ASEAN currency and prolonged disaster chains (according to AirAsia Financial Report 2018).

AirAsia is also on the road to becoming a digital airline. The world’s best low-cost airline for 11 years will promote the application of information technology in the fields of land and air services such as launching procedures for boarding, developing mobile applications, Internet installation on board …

AirAsia passengers can now check in on their own, by accessing the website via Internet-enabled mobile devices or checking in at the airport kiosk. Passengers can also add other value added services such as luggage, meals, insurance even when self check-in.

Not only is a flight, the airline from Malaysia also aims to build a complete tourism platform, allowing customers to book hotels, travel services, food, reward points … on the basis of Department of technology 4.0 application.

AirAsia has integrated chatbot solution using artificial intelligence called AVA (AirAsia Virtual Allstar) on its website and mobile applications. AVA can currently handle 8 languages: English, Bahasa Malaysia, Thailand, Bahasa Indonesia, Vietnam, Korea, Simplified Chinese and Traditional Chinese; Can quickly answer all customer questions.

In addition, the best low-cost airline in the world is also applying the face recognition system (AirAsia’s Fast Airport Clearance Experience System (FACES) within the framework of digital identification system. This system uses cameras to identify individuals, eliminating the need for passengers to show or scan travel documents, to experience the ground and thus become more seamless and less stressful. With FACES, the face is the passport of the passenger.

A service provider’s success lies in its ability to give customers what they really want. And AirAsia has proven it through a series of efforts to improve service quality.

To do that, AirAsia flight crews must be professionally, friendly and well-trained. The airline also had to pass rigorous tests from the IATA International Air Transport Association. By the end of 2018, AirAsia’s safety rating had increased by 3 stars (from 4/7 to 7/7 stars). Meanwhile, AirAsia X also increased its rating to 4.5 / 5 stars.

“Believing in the unbelievable, dreaming about the impossible and never answering no” is how AirAsia survived many ups and downs and constantly affirmed its brand on the world aviation map. The success of AirAsia today has been and will continue to inspire many young airlines in Asia in particular and the world in general.

Graphic: Nguyen Phuong

Ha My Giang
* Source: zing News

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