If you still have doubts about the appeal of Apple, you can look at WWDC 2019. A hardware company that organizes software events can still make the whole world follow each product, every word.
Among the new products that Apple launched, perhaps the screen base of $ 1,000 is noticed in the most negative way. From Facebook comments to meme on Reddit, everyone laughs at Apple. "Apple is now a joke" is the opinion of many people. Who will be … hot to go buy a thousand-dollar screen base, which can be used to buy a Mac Mini ($ 800) and a relatively decent screen from Dell or LG?
The answer is no one. And that's how Tim Cook has adopted an old marketing strategy, so we can turn ourselves into a sales machine instead of Apple.
Why? Set a simple scenario. What if Apple sells Pro Monitor with a stand at a price of 6000 USD, instead of selling a stand-alone monitor with a price of 5000 USD today? Certainly, it would be expensive to judge 6000 USD, but for professional content producers, 6000 USD is not unacceptable. There will be a few articles announcing the price of Pro Monitor, some words from "network community" … Pro Monitor will quickly sink into oblivion …
This storm is extremely beneficial for Apple. First, those who participated in the "storm" were not the target buyers of Apple: Macs are very popular in design, studio or technology environments (for example, Google itself has more than 13,000 devices. Mac). "People network" is sarcastic, no matter how it works, Mac Pro sales or Pro Monitor screen are not affected.
But they create a huge network to bring Pro Monitor information to anytime, anywhere. When they shared a thousand-dollar Pro Stand photo, they unintentionally pushed the designers, their Facebook producer, to find information about Pro Monitor. When looking for information about Pro Monitor, these designers / producers – who are Apple customers – will realize that this is a really good monitor for a professional environment.
Especially, with this group of customers, there is no base, it is not a problem, because VESA base is sold in the market, the price is only from a few dozen dollars. They probably already have a few already!
Even in each Reddit thread, there are many people sharing information about Pro Monitor. They explain to others that what Pro Monitor can do is extremely impressive considering the common ground of the "Pro" market. Thus, a "stoned" article is a "lead" for useful information about the screen of the Apple house.
Don't be surprised when you realize this irony truth. Remember that Apple is being run by an old fox that is ready to launch iPhone plastic casing. That year, people dismissed the iPhone 5c's uncompromising roughness without realizing that the words "pushed" many people to buy iPhone 5s, which was the most expensive iPhone model of the year. If Apple did not death iPhone 5 and replaced it with the iPhone 5c, many people would have bought the original instead of buying the S version – Apple's sales and profits in 2013 were much reduced.
So, don't rush to criticize Apple and trap Tim Cook … Think carefully, whether the world's first billion-dollar CEO predicted the user reaction to the stand. cost thousands of dollars? The NATURAL answer is yes, and he is wise enough to use the same reaction that benefits Apple.