For many years, Huawei is a symbol of China's technological power. Despite all the imposition from both the Obama administration and the Trump administration, Huawei still rises to the top, registering itself in the top 3 in the world in 2012 – when the "modern smartphone" is only 5 years old. age In 2018, Huawei officially won the No. 2 position of Apple.
The last one left to overthrow is of course Samsung: according to the statement given by the Chinese giant, by 2020 the world's No. 1 position will belong to Huawei. And that is most likely true, if the US president does not strike the United States with a painful bone marrow punch: on May 15, Mr. Trump signed a decree requiring US companies to stop cooperating with "the foreign hostile forces ". Google, Qualcomm, Intel and Microsoft hastily followed. Outside the United States, companies such as ARM (UK) and Tokyo Research must also listen to orders because they own technologies from the United States.
Losing the right to cooperate with Google, Huawei considered ending its ability to expand beyond China: no international users are ready for an Android experience without Gmail, YouTube, Search or Maps. Prohibited orders for Qualcomm, Intel or ARM make Huawei stand out, because it no longer has the right to use intellectual property of these firms, Huawei cannot continue to develop (and sell) Kirin chips anymore.
More than a month later, Mr. Trump told Huawei a small glimmer of hope: American companies were allowed to sell to Huawei. Stressful thoughts will cool down, but almost immediately the US government has voiced that Huawei can only buy goods from the US … can be purchased from other countries. The No. 1 Chinese giant is still in the black list of the US Treasury Department, and as long as it has not left that list, the dream of defeating Samsung is still a dream.
It can be said that in … 6 brands of giant BKK Electronics (China), OPPO is the most successful brand, most worthwhile. For many years, OPPO alone has been able to reach the global top 5 on its own without the help of brothers like OnePlus or Vivo.
But OPPO's top-notch journey is really worth forgetting, because many years OPPO just knew how to copy Apple. Referring to OPPO has always been mentioning the village products from low to mid-range, without a single feature, can not fight to win the hearts of fastidious people.
To remove that impression, OPPO changed silently. The rabbit-eared smartphones learned from Apple sunk into the past, and the entire F series was successfully killed. The high-end Find brand was revived with the design of "unfilled screen", making OPPO the top of the full-screen race.
By the beginning of 2019, OPPO's makeover journey was completed with Reno. Bearing the desire to "rebuild" the company, Reno owns an impressive "shark fin" camera, 5X optical zoom camera, 4-edge overflow screen and fingerprint sensor placed under the screen. From a design perspective, OPPO Reno is the marking product for the "backline" style that has never been seen on another product line. From a power point of view, Reno has a Snapdragon 855, completely stripping off the impression that OPPOs are almost never allowed to carry the top chip in the past.
Not just here, OPPO has just launched a prototype smartphone with camera placed under the curtain. R&D costs boasted by leaders will reach billions of dollars this year. OPPO has changed, OPPO really wants to change to rise and sit on top of Apple and Samsung.
For Samsung, the rise of Chinese firms over the years has been sad, both … pleasurable. Sadly, Samsung's position has been continuously affected, sales rarely receive good news, even "evaporating" from China. Happily, because Chinese companies sold more smartphones, Samsung sold more screens, chips, RAM, memory, camera sensors. With 40 years of building a position in the semiconductor industry, Samsung has transformed itself into a factory behind the mobile revolution.
But by the quarter of 1/2019, Samsung's profits were evaporating 60%. The smartphone market is saturated, followed by huge numbers of profits that the Korean giant has put on silicon.
No other way, Samsung returned to focus on the smartphone battle. There is no longer a concession for Chinese competitors / partners, in the high-end segment, a completely new Galaxy S line (S10e) is lifted to catch users considering the top models. of Huawei or OPPO. On the low-price range, the new M series was born surprisingly to replace the J. With "shock" Galaxy M20, Samsung made its Chinese rivals cautious about the feature for the first time (screen). Infinity V, wide-angle camera) and configuration (8-core processor).
The old A series also changed the naming mechanism when A5, A6, A8 and A9 pulled into the past, instead, they were A30, A40, A50, A60 and A80. All Galaxy A models are equipped with AMOLED screens to raise the mid-range display standard to a new level. The features that surpass both the Galaxy S and Note like the 3 camera sets or sensors under the screen also appear more and more. In particular, the Galaxy A80 shows Samsung's creative potential with its unique "acrobatic" camera mechanism.
Responding to the press interview, Samsung CEO affirmed that A80 is not only a new product but also represents the new Samsung spirit: breaking the safety limit by design that can be said to be the "worst" in the world. up to this point. After years of concessions, the king returned, and he was determined to strangle all competitors.
It is not unreasonable that Xiaomi stock prices have been plunging since the day of listing: no one believes in the future to become "Internet company" by Lei Jun. Xiaomi still sells smartphone devaluation, still chanting about the service, and investors still consider Xiaomi as a smartphone company. Going through 1 year, Xiaomi interlaced holes and profits – even, if not deducted debt due to stock prices decline, Xiaomi last year had to repeatedly record billions of dollars.
Yet, in the end, Xiaomi was right. In the first quarter, the company recorded operating profit of 500 million USD and net profit of 300 million USD. No need to perform any tricks, Xiaomi has real profit.
What makes this miracle? First, Xiaomi has successfully implemented reforms when separating Mi and Redmi into independent operations, as well as launching the Pocophone brand to focus on the "high-price configuration". The average selling price of Xiaomi smartphones thus increases, cheap images (and copy Apple) are increasingly erased. Secondly, the array of Internet of Things devices is also flourishing: the end of quarter 1/2019, Xiaomi's connected devices globally have reached 171 million units. Among these, smart TVs are particularly prominent with sales of 26 million units, allowing Xiaomi to top in China.
Finally, Xiaomi is indeed transforming itself into an Internet company when the total number of users reached 260 million. There are still new threats (Huawei or smartphone phenomenon decline) but at least Mi fans can now breathe a sigh of relief: the "extreme" is over, Xiaomi has the right to think about profits.
Few people remember that Sony was once one of the first notable names in the Android world. Then, by being lazy to change (re-using OmniBalance design to … the top 5 lives), because of the product disorder policy (debuted at the top of the table once in a year) and by not investing in the right camera, Xperia So it fades.
By 2019, Sony had only one option: to let go of smartphones or come back strong, proving to the world that Sony still has the ability to create impressive phones.
The Japanese chose the second route, and the result they created was Xperia 1. This is the first smartphone with a 21: 9 aspect ratio in the world, and is also the only top model to own Bravia Engine. The monitor is calibrated by the CineAlta department (professional camera). This is a true "Hi Res" smartphone with Dolby Atmos and high-end Bluetooth audio via the LDAC protocol. Used to be the grip of Alpha division, Xperia 1 now owns BIONZ X image processor, Eye AF focus mechanism on 3 camera set and 2X optical zoom capability.
For the first time in many years, Sony has created a "serious" smartphone – a smartphone that focuses on everything Sony has known. In the last days of June, rumors about the next Xperia with 6 cameras flared up, fans were given the right to hope for a "smartphone photography" masterpiece. And that is enough for Sony fans to hope for a miraculous revival for the potential giant who has never convinced users.
In fact, Apple has been hailing to become a service company throughout 2018. Increasingly, service sales are increasing – a 16% growth in the first quarter even helped the Apple back into a billion company. in March last year, despite iPhone's decline.
But sadly, this shifting phase has also made the iPhone more and more obscure. According to the leaked images, iPhone 2019 almost did not bring any significant changes compared to the previous two generations of iPhone, except for the 3 special … ugly camera behind the back. If these photos are correct (and almost certainly they are accurate), Apple has raised the "creative phase" from 2 years to 3 years. Each year, the new creations that iFan receives will be less and less …
… just because Apple wants to become a service company.