The download volume of Chinese and American casual games continues to decrease, and the popularity of classic gameplay + feminine themes is on the rise


In order to better understand the changes in the casual game market at home and abroad, Roski and App Annie launched the “Casual Game Market Analysis” column. The market data and changing trends monitored by App Annie, combined with the excellent new product information of the month, summarize and summarize the casual game market situation on a monthly basis, hoping to help practitioners obtain more market information.

iOS downloads continue to decline, new privacy policy has far-reaching impact

According to App Annie data, the total number of domestic casual game downloads in April was 29.2 million, a decrease of 19% from the previous month (iOS only). Among them, decryption/brain teasers, parkour/racing and chess are the top three downloads, accounting for 7.81%, 7.09% and 6.64% respectively.

According to what Roski learned, after the official launch of iOS 14.5 on April 26, the iOS CPI rose, and the data that retained the decline is reasonable, but the situation that the advertising monetization data is almost cut in half is indeed unexpected. , Which also drives the reduction of eCPM in global Android advertising monetization

(Top 10 casual game downloads in the domestic App Store in April) (Data: App Annie)

The number of unexploded new online earning games on the list increased in April

The decrease in the total number of downloads also reflects the emergence of no explosive products. The figure below shows the top 10 casual games downloaded in April. You can see that there is no new product. There are 5 new products that have entered the top 30 free list throughout April, three of which are online earning products.

“Sand My Strongest” entered the free list at the beginning of April. It is a casual puzzle game. The gameplay is simple and easy to understand. Multiple test tubes are provided in the level. The test tubes contain sand of different colors. Players need to sort the sand according to the color and put the sand of the same color into a test tube.

“Rescue Commando” is on the list in the middle of the month and is a shooting game. The overseas version of the game is called “Z Escape”, which has been among the top free lists in the United States in late March. The gameplay is simple and easy to understand. Players need to operate weapons to shoot and cover people who are escaping. In addition to basic shooting, the game also adds a lot of environmental interaction elements, such as shooting oil drums will explode, further enhancing the refreshing feeling of the game.

For details, please refer to: CPI0.13$! Shooting game explosion case “Z Escape” R&D project review

“My Hotel” is on the list in the middle of the month. It is an online earning + simulated business product. The theme of the game is restaurant management. Players earn money by receiving guests, consume money to upgrade, and expand the scale of the store. All kinds of operations in the game can get red envelope coins, red envelope coins can be withdrawn proportionally, and the amount of 0.3 yuan can be withdrawn within a few minutes after entering the game.

“Happy Restaurant-Simulated Restaurant Management Game” was on the list in late April. It is a simulated business + online earning game.

“Marry a Wife Tonight” was on the list in late April. It is a puzzle online earning game.

(Top 10 casual game downloads in the domestic App Store in April) (Data: App Annie)

Next, let’s look at the casual game data in the US market

Both head category area curing double-end downloads are declining

According to App Annie data, the total number of casual game downloads in the US App Store in April was 118 million, a 22% decrease from the previous month, and the total downloads of Google Play casual games were 98.46 million, a 15% decrease from the previous month.

In the App Store, the top three download categories are decryption/brain teasers, parkour/competition and simulation, which accounted for 11.22%, 11.2% and 7.57% respectively.

(Top 10 casual game downloads in the US App Store in April) (Data: App Annie)

In terms of Google Play, the top three download categories are also decryption/brain teasers, parkour/competition and simulation, accounting for 9.92%, 8.11% and 6.1% respectively.

(Top10 category of casual game downloads on Google Play in the United States in April) (Data: App Annie)

Life simulation and feminine themes are on the rise

In terms of specific products, in the US market in April, products with life simulation and classic gameplay + feminine themes were more popular, such as high heels, hair, nails, and dress-ups in parkour games. In addition, at the beginning of the month, “Voodoo Doll” new products appeared frequently, showing that guilt and desire for revenge are also one of the themes that can be explored in ultra-casual games.

“Paper Fold” was newly added to the list in April. It is a puzzle game. A foldable piece of paper will be provided in the game level. Players need to fold each position of the piece of paper in an appropriate order. Finally, the complete display of the pattern on the front of the piece of paper is a success.

“Extra Hot Chili 3D” was newly added to the list in April and is a hodgepodge game. The theme of the game is “chili”. Around this theme, the gameplay of various ultra-casual games is replaced with content related to “chili eating”, for example, “pull the pin” is for eating peppers, and cutting fruit is for eating peppers.

“Voodoo Doll” was newly added to the list in April. It is a casual game with decompression and venting properties. The game level will set some background plots, such as someone grabbing a seat, a bus grabbing up and down, etc. At this time, the voodoo doll interface will pop up, and the player can choose the location of the stick. After the selection is completed, a corresponding event will occur on the opponent.

“Pole Dance!” is on the list in April. The protagonist of the game is a pole dancer who needs to pass the plank in front of him in a corresponding pose. Of course, as an ultra-casual game, the player is not required to control the posture of the character. The player only needs to control the height of the character to pass through the board. In addition, the form of posing through wooden boards has also appeared in many variety shows and has a certain audience base.

“Sword Play! Ninja Slice Runner” was newly added to the list in April. It is an action game. The gameplay is very simple. The player controls a knife in the first person. When the distance to the opponent is close enough, he can swing his weapon to defeat the opponent. However, practitioners who pay attention to casual games may find that the gameplay is somewhat similar to that of “Force Master”, which is based on the first-person perspective to control weapons/superpowers with the goal of defeating opponents.

“Nail Woman: Long Heels Run” was newly added to the list in April. It is a parkour game with a stacking mechanism. The game’s graphics, style, colors, etc. are all highly similar to those of “High Heels!”. The difference is that the “toys” are replaced. The stacked items in “Nail Woman: Long Heels Run” are nails.

“Hair Challenge” is new to the list this issue. It is a stacked parkour game. The stacking toy in the game is changed to “hair”. Players need to collect hair as they move forward and try to avoid being cut off by obstacles. In the end, more points will be awarded based on the total length of the hair.

“DaGame-DaBaby Game” is on the list in April. It is a horizontal parkour game. In the game, players need to avoid obstacles, cones and other obstacles, and eat more gold coins. As the progress of the game increases, the speed of the vehicle will become faster and faster, which will test the player’s responsiveness. It is understood that Dababy is a singer. Because his profile looks like a car, he was spread on the Internet after being PS by netizens.

“Slice It All!” was newly added to the list in April. It is a decompression game. In the game, the player controls the height of the knife jump by controlling the strength of clicking on the screen. All obstacles can be cut off during the jump forward process. The more obstacles cut, the more points they get. The challenge at the end of the level is to obtain different multiple rewards according to the height of the jump.

“Makeover Studio 3D” is a new life simulation game on the list in April. In the game, players need to make up the characters according to the level prompts.

“The Big Hit” is on the list in April. It is a stacked parkour game. The “toy” stacked in the game is the muscles of the characters’ arms. They are strengthened by collecting props during the forward process, and they are knocked into the air by hitting the enemy at the end.

“Dice Push” is on the list in April. In the game, players and opponents fight, the goal is to push the middle board to the opponent’s position. Both parties can get extra villains by throwing dice, or throw the dice to the opponent’s position to consume the opponent’s villains. Unlike other ultra-casual games, “Dice Push” is more random and has a longer single round, but even if it fails, the player’s frustration will not be obvious. Instead, there will be the idea of ​​another round.

“Hair Dye!” is a new life simulation game on the list in April. The game scene is hairdressing, which brings players a more realistic game experience by restoring scenes such as hair dyeing, shampooing, and drying.

“Draw The Line 3D” is on the list in April. The gameplay is simple and fun. Players can draw a path for the ball by sliding the screen. Keep the ball moving forward, avoid obstacles, and prevent the ball from falling down during the journey. Although it is not difficult to get started, it takes a certain amount of practice to become proficient.

“Pusher 3D” is on the list in April. The gameplay is simple and straightforward. Both parties put the villains on the track. The villains of the same level will automatically synthesize more advanced villains. The party with more people will continue to advance, and finally all the villains will be pushed to the opponent’s position to win.

(Top 10 casual game downloads in the US App Store in April) (Data: App Annie)

(Top 10 downloads of casual games on Google Play in the US in April) (Data: App Annie)




Source: Roski
Original: https://mp.weixin.qq.com/s/gu8D5soNbfjSMzeFAg422Q

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