Thai billionaire Charoen Sirivadhanabhakdi, ThaiBev group leader, asked the Vietnamese government to support the group to invest in areas other than beverages, as well as raise its equity ratio in Sabeco.
In addition, this group will also respond to the request of the Government of Vietnam to invest in the field of plastic waste treatment and environmental protection.
The information was given during a meeting of Thai billionaire Charoen Sirivadhanabhakdi with Prime Minister Nguyen Xuan Phuc on the 34th ASEAN Summit held in Bangkok.
It is worth mentioning that at the General Meeting of Shareholders in April 2019, before questions of shareholders about “Does Thaibev intend to buy additional shares in Sabeco or not?”, representative of Thai investor, said ThaiBev is very satisfied with the current ownership. If in case there are shares opened (ie Ministry of Industry and Trade divests), ThaiBev will consider.
Currently, ThaiBev, through its subsidiaries, owns 53.59% of Sabeco’s charter capital. More than 10% belong to other individuals and organizations and the remaining 36% of Sabeco’s charter capital belongs to the State.
Owning more than 51%, but less than 65% of ThaiBev’s current charter capital, though giving investors the right to dominate Sabeco’s activities, but if they own more than 65% of charter capital, ThaiBev will decide all. business problems.
Of the more than 10% of charter capital held by other individuals and organizations, no less than 5% is related to Heineken brand – the main competitor and right behind Sabeco in terms of volume, but with higher profits. probably due to the focus on the high-end segment. Therefore, to own 65% or more of chartered capital, ThaiBev will need to buy at least 11.41% more and must definitely touch on the State-owned capital in Sabeco.
On the Vietnamese side, the proposal to increase ThaiBev’s ownership in Sabeco seems also attractive. In the sale of 53.59% of charter capital at Sabeco at the end of 2017, with the price of 320,000 VND / share, it helped bring nearly 5 billion USD.
Ban Viet Securities Company (VCSC) said that Sabeco’s new management re-established a clearer brand positioning strategy including brand image to help the company improve its sales.
By the end of the first quarter of 2019, Sabeco also achieved many impressive results. The “big man” of beer industry in Vietnam earned a total of 9,336.8 billion dong in net revenue in the first quarter of 2019, an increase of 20% over the same period in 2018.
In 2019, Sabeco aims to increase production by 6.3% while the overall growth of the market is only about 5%. VCSC’s report predicts that Sabeco’s market share will improve again in the coming time thanks to positive restructuring activities, and reach about 46% by 2021.
The new management of Sabeco re-established a clearer brand positioning strategy including brand image to help the company improve sales significantly.
ThaiBev’s multidisciplinary expansion is the next step to enrich the ecosystem of billionaire Charoen in Vietnam. In addition to ThaiBev, other businesses of billionaire Charoen have invested to acquire quite a lot of businesses. Most notably is the investment in Vinamilk, the No. 1 dairy company in the country. Through Fraser & Neave, the group of Thai billionaires owns about 20% of Vinamilk shares.
Meanwhile, Berli Jucker Plc, an entrepreneur in charge of an industrial and commercial business group of the Thai billionaire, bought 65% of the shares of Phu Thai, a large Vietnamese distributor. In addition, BJC also acquired the Family Mart system, acquired 75% of the shares of tofu maker ICHIBAN, acquired 65% of the shares in Thai An, a retail business in the North for $ 32 million.
In the field of retail, billionaire Charoen also acquired the Metro Cash & Carry Vietnam system and later changed its name to Mega Market.
In the field of real estate, T.C.C Land of T.C.C Group also holds a 65% stake in Melia Hanoi 5-star Hotel and 75% of interest at Me Linh Point Tower in Ho Chi Minh City. Another subsidiary of the group cooperates with An Duong Thao Dien Company to develop a residential area project combining services and commerce in Ho Chi Minh City.
* Source: Business Forum