Asia Pacific Marketing Campaigns Award (APAC) Tangrams has continued to announce the Chief of Judges for the Digital Strategy, Data & Analytics and e-Commerce categories.
Grandmother Erica Kerner, Vice President of Marketing & Communications, Tiffany & Co. APAC, will Head of Judges for the Digital Strategy category. Meanwhile grandma Juliana Chu, Director Digital & Analytics by Kimberly-Clark APAC, will Head of Judges for Data & Analytics category and e-Commerce.
Ms. Erica is in charge of all marketing, communication, and strategy activities of the Tiffany & Co. brand. in the Asia Pacific region. With 20 years of experience in Asia (especially the Chinese market), she worked at Ralph Lauren in the same position before joining Tiffany & Co. in 2013. She was also the Marketing Director of adidas at the 2008 Beijing Olympics, and helped bring her team the first Cannes Lions Gold Award with the Olympic marketing campaign. . Ms. Erica took up the position again with adidas at the 2012 London Olympics.
With Juliana, she has more than 10 years of experience working in the consulting, strategy and marketing sectors of the FMCG industry in the region. At Kimberly Clark APAC, Ms. Juliana is responsible for digital marketing, eCommerce and data analytics across the region, including the management and optimization of core creative activities such as automated media booking, CRM, data-driven and management platform. Before joining Kimberly Clark, Juliana worked at Deloitte as an accountant and at AT Kearney as a manager and consultant in strategy and operations in the FMCG industry.
He Joe Pullos, Tangrams Award Director, said: “I am very excited when Ms. Erica and Juliana joined the jury this year. Both have excellent media performance expertise, they are the experts best suited to assume a key role on the jury to judge the best marketing campaigns of the entire region.
Previously, the Tangram Awards announced that Mr. David Porter will be the Chief Judge of the Effectivenes Category and Ms. Josephine Tan will be the Head of the Judges for the Media Strategy category.
The Tangrams Award nomination deadline has been extended until April 20. For more details on the categories, rules and nomination fees, please visit: www.tangrams.asia. The winners will be announced on September 26 as part of the Spikes Asia Creative Festival.
Source: Brands Vietnam