On July 19, Takashimaya Vietnam Company, FPT Software Company (FPT Software) and Toshiba Digital Solution Company launched a new customer relationship management system (CRM) to allow Takashimaya to provide services. Customer-oriented through the website of Takashimaya (members.takashimaya-vn.com) and the new mobile application Takashimaya Vietnam.
The new customer care system makes it easier for customers to get better shopping experiences with Takashimaya's loyalty program, Takashimaya's gift card program, at the trade center (Shopping Center). ) Takashimaya in Ho Chi Minh City.
Through the mobile application, Takashimaya creates a seamless experience for customers participating in Takashimaya member gift card program, while providing members with access to information. personal and service, promotions, campaigns, as well as other attractive benefits. By using mobile apps, members can enjoy enhanced experience and benefits, including point accumulation and the ability to check members' shopping history without having to bring them membership card.
In addition, with the new customer relationship management system, Takashimaya will be able to communicate better with customers and understand customers' needs by running data-based marketing campaigns in real time. These benefits will help Takashimaya build better relationships with customers, increase customer loyalty and grow business.
Takashimaya Vietnam is the first foreign branch of Takashimaya Group to deploy mobile applications for customers deployed by FPT Software and Toshiba.
Previously in 2016, FPT Software and Toshiba Digital Solution Joint Stock Company introduced a loyal customer management system to the retail market in Vietnam, based on Toshiba's PointArtist core solution. The two sides pledged to jointly promote the modernization of Vietnam's retail industry based on customer-centric technology solutions.