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Decode effective customer access strategy "100 lovers"

The “100 lovers” strategy will help businesses reach customers effectively, and increase the sustainable emotional connection with the target group of consumers. Simon Schneider, Armin Senoner and Danielle Gratch are three strategic advisors of ECSI Consulting. Headquartered in London and Milan, ECSI Company provides consulting services on building business strategies, innovative strategies for global businesses. […]

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GSK opens the pitch for Panadol’s global marketing activities

GlaxoSmithKline Pharmaceutical Group calls on agencies to pitch in to all Panadol’s creative, digital and PR activities globally. Many sources said that the “all-to-go” pitch of Panadol (managed by GSK headquarters in Singapore) has caused the brand’s current agencies to worry. Currently, the pain reliever brand’s creative activities are in charge of Gray, while the […]

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The birds are back (Part 1): Nokia – Reprogrammed for growth

These are typical businesses for restructuring and coming back strongly after the downturn. Structure can come from setting a clearer purpose, redefining centralized strategies, restructuring to streamline and cut costs, building a corporate culture or investing heavily. more into digital technology. Nokia has changed business many times in its 150-year history, starting with a paper […]

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The principles of discount sales

Discount is a marketing strategy used by many businesses regularly to increase sales, expand market share or develop new customers. However, the reality shows that businesses that follow this strategy often suffer constant losses due to profits that cannot offset the costs incurred from selling at a discount. In a perfect business world, businesses can […]