The segment of popular cars with around 20 million VND in Vietnam is a convergence of many models to join the war, but the market
Tag: marketing knowledge

Mindshare has appointed Ms. Amrita Randhawa as CEO for the Asia Pacific region. Ms. Randhawa was previously the CEO of China since 2012. In the

In the past two months, all 3 Vietnamese airlines have continuously launched ticket discounts, even bringing tickets to 0 VND for popular flights. Specifically, Vietjet

2017 was a remarkable year for Vietnam’s retail market. Excitement and optimism take place in every sector, from mergers and acquisitions, foreign capital inflows, to

The global auto industry with hundreds of years of age is taking steps to change history, under strong pressure from emerging technologies. New technologies such

After years of trying to create a new type of cup that is environmentally friendly, Starbucks almost “gave up” and asked the idea from the

Netflix has just developed a new font set, called Netflix Sans, with the intention of replacing the Gotham font they have used so far. It

The most powerful startup brands today not only do marketing, but also embody company culture and brand in everything they do. Exploring Airbnb’s office, Startup

Rolex – the Swiss watchmaker and Lego – the Danish toy brand – continue to be the top two companies in the list of the

Mr. Le Tri Thong, Vice Chairman of PNJ’s Board of Directors, has just been appointed as the General Director of this gold enterprise. Mr. Thong

ComfortDelgro Savico Taxi joint venture of Saigon – Savico General Services Joint Stock Company and Singaporean partner had to announce to close to preserve investment.

About 15 years ago, the Korean retail market belonged to 7-Eleven and FamilyMart. At that time, GS25 retail chain announced that it wants to lead