Marketing Random

Instagram is testing in-app payments

Instagram social media users can use credit cards to make reservations for services such as restaurants and beauty treatments quickly, through the newly added feature. According to The Verge, Instagram has quietly added in-app payments. Currently only a few users have the ability to open and try the above feature. Users will have the option […]

Marketing Random

SMARTIES Awards began receiving nominations for the best mobile marketing campaigns in the region

The Mobile Marketing Association has called to submit the SMARTIES prize competitionTMThe opening of a series of MMA Forum events across the Asia Pacific. Mobile Marketing Association (MMA) officially opens registration for the SMARTIES ™ 2018 award in the Pacific region, calling on agencies and marketers who have achieved achievements in the mobile marketing ecosystem […]

Marketing Random

Decode effective customer access strategy "100 lovers"

The “100 lovers” strategy will help businesses reach customers effectively, and increase the sustainable emotional connection with the target group of consumers. Simon Schneider, Armin Senoner and Danielle Gratch are three strategic advisors of ECSI Consulting. Headquartered in London and Milan, ECSI Company provides consulting services on building business strategies, innovative strategies for global businesses. […]

Marketing Random

GSK opens the pitch for Panadol’s global marketing activities

GlaxoSmithKline Pharmaceutical Group calls on agencies to pitch in to all Panadol’s creative, digital and PR activities globally. Many sources said that the “all-to-go” pitch of Panadol (managed by GSK headquarters in Singapore) has caused the brand’s current agencies to worry. Currently, the pain reliever brand’s creative activities are in charge of Gray, while the […]