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Xianxia game purchase material evolution history: good ideas can not save no products

The dilemma faced by Xianxia Games: What is more urgent than the creative “barren” is the product “barren”. 01 The number of Xianxia themes purchased games reached the top mainstream theme for the third consecutive year TOP1 Xianxia games are one of the mainstream categories in the domestic game market. The popularity of the game […]

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From creative project to global buy-in, the release of “Soap Cut” with 53% CPI of US$0.2 will be reviewed

How to choose products and establish projects has always been one of the difficulties faced by casual game practitioners. The combination of good game ideas and core gameplay can not only reduce CPI, but even trigger the spread of self-contained traffic. It is one of the key factors for the success of the game. . […]

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“Fantasy Westward Journey Web Edition” information flow buying observation: magic ads + straight landing pages attract players to download

When it comes to “Fantasy Westward Journey”, no one may feel strange. This game product that was released in 2003 and has been hot so far. In the 17 years of operation, it not only launched the mobile game of the same name, but also spawned an animation series in 2016, and it was adapted […]

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With high purchase cost and huge content consumption, is there any chance for the “three eliminations” to go overseas?

The mid-to-severe games headed by SLG and MMO are in full swing. However, from going abroad a few years ago, the competition is extremely fierce, and the accelerated entry of popular categories by head manufacturers has begun a new round of survival squeeze. The demographic dividend-the division of popular categories-the development of market segments-the process […]

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Under the WeChat ecosystem, the purchase of small games and the realization of new opportunities

On May 13th, a special live broadcast class on WeChat small game advertisement cashing and tuning was opened. The official WeChat team not only shared and answered targeted online for the first time, but also disclosed the recent market data and expected interpretation of WeChat mini-game ads. In addition to forecasting the new ability of […]