According to the Sustainable Development Report of Nielsen Vietnam (2017), 86% of Vietnamese consumers are willing to pay more for products and services from companies that have a positive impact on the environment. This figure shows that the Vietnamese people have the highest spirit towards society and sustainable development in Southeast Asia.
This trend motivates Vietnamese businesses to consider offering “green” solutions from product materials to production processes to meet the needs of users, in which the fashion industry must pay attention to. especially because it is said to be one of the leading polluting industries in the world.
To promote the “green” fashion trend in Vietnam market, on June 12, 2019, Faslink Fashion Joint Stock Company organized a show of collections named “Life in Motion.” ”Combining the display of new fabric materials at Landmark 81 (Ho Chi Minh City). The show has attracted the attention of numerous fashion textile enterprises and young consumer groups.
Young consumers: Live green, wear smart with “Life in Motion” 2019
Taking the theme of office fashion, “Life in Motion” 2019 inspires young people with the message “green living, smart wear” through lively display space and fashion catwalks using sources native to nature.
In addition, by cooperating with well-known KOLs such as Midu or Le Ha Truc, Faslink also wants to spread the strong message of “protecting the environment from choosing clothing materials” to many younger people. This is a strategic step of the brand, aiming to “put pressure” on fashion brands through green living trends from consumers. The time has come for fashion businesses to transform, using “green” materials instead of following the old-fashioned materials.
Challenges of Vietnamese fashion businesses
Clearly, the concept of sustainable fashion is becoming a concern for consumers. Instead of just choosing fashion products based on color or style, smart consumers are now increasingly turning to products that are environmentally friendly, biodegradable. Aware of this demand, Prada has recently introduced a collection of handbags made from recycled nylon made from pieces of plastic salvaged from the ocean. This Italian fashion house is also committed to “giving up on using nylon entirely and only using recycled nylon from 2021”. The Vietnamese fashion business community must also come up with a new product material strategy to adapt to this sustainable fashion trend.
At “Life in Motion” show, Ms. Tran Hoang Phu Xuan – General Director of Faslink shared: “I followed the family tradition, researched and got involved in the fabric business quite early. I am lucky to live in an era when Vietnamese fashion has a lot of fluctuations, witnessing the streets of selling fabrics, selling fashion items like mushrooms. Then the digital age also came, the transformation of fashion, fabrics must also change from there. If you only change and innovate in style, you forget the core story of fashion – fabric, perhaps sooner or later, fashion brands will be under pressure from the market. “
Faslink’s strategy of developing environmentally friendly fabrics
Solutions to promote sustainable fashion development are being studied and discussed more than ever. Achievements began to appear as technology evolved to provide consumers with more and more environmentally friendly alternatives. Faslink has pioneered cooperation with world-renowned fabric research centers such as Taiwan (fabric from lotus seeds and lotus leaf), Korea, Japan (nano fabric), India, China and launched new lines. New fabrics, meeting the needs of brands interested in sustainable fashion.
At the “Life in Motion” show, Faslink also launched two trendy fabrics, good for user health and environmentally friendly: the Smart fabric line utilizes the most advanced textile technologies and the Green fabric line. derived from nature.
Smart fabric line – Wrinkle resistance up to 91%
With high absorbency, high air permeability and extremely light, the Smart fabric line is suitable for hot and humid tropical climates like Vietnam. This fabric line uses advanced textile technologies, typically fabrics such as Smart Nano, Air Weaving Nano and S.Cafe. Woven with Nano technology, the surface of these three fabrics has small holes for good ventilation. Smart Nano is a textile technology used by fashion house Uniqlo to build the empire today. S.Cafe is a fabric made from coffee grounds, famous for its deodorizing feature and easy to remove stains.
Green fabric line – Skin moisture balance
With priority of 100% natural materials and closed production, no environmental pollution, Faslink’s Green fabric line is currently paying special attention to Vietnamese brands: lotus cloth, Green cotton fabric, Eco fabric -dyed and fabric from recycled material. Not only environmentally friendly, the Green fabrics also have other special functions. Lotus fiber fabric is also known for its ability to balance skin moisture and high sun protection, suitable for hot weather like TP. HCM. In addition to the similar features of normal cotton fabric, Green cotton also has 100% natural origin with a closed production process. For users who prefer fresh colors on their clothes but are concerned about the harmful effects of chemicals on dyes, Eco-dyed is the appropriate fabric because it is dyed from environmentally friendly materials, ensuring color stability. and safe for skin. Fabrics made from recycled materials (plastic, oysters, etc.) are widely used in workwear or raincoats.
Ms. Tran Hoang Kim Thu – Deputy General Director of Faslink said: “At present, many of Faslink’s partners, including domestic and foreign companies, including schools, hospitals and international banks, have been changing and opening up their selection of fabrics and samples. It is hoped that through the “Life in Motion” show of 2019 – 2020, other businesses will be more open, more focused, in choosing uniform materials for employees, for the health of people. wear, and for all our living environment. “
Sustainability is the future of fashion industry in Vietnam
Sustainable fashion is a long-term trend that needs to be soon shaped in a growing fashion industry at a dizzying pace. In Vietnam, although still in the beginning stage, sustainable fashion is on the way of rapid development. More and more brands are aware of the need to approach and develop this fashion trend.
Faslink, with the strength from Taiwan technology and the knowledge of materials, designs of fashion experts trained in France, has brought fashion playgrounds with new solutions for eco-friendly materials. school. In addition to trading and developing garment materials, Faslink also develops uniforms business based on the strength of green and smart raw materials, maintaining a stable percentage of loyal customers over 75% within 5 past year.
For more information, please visit https://faslink.vn/
* Source: Faslink