Research conducted by consumer intelligence research partners shows that nearly 25% of Apple customers in the United States own Apple TV.
As reported by Mac Cult, the survey revealed that Apple TV appears to be more popular among Apple US customers than AirPods and Apple Watch.
According to the report:
Consumer Intelligence Research Partners, a market analysis company, conducted a survey of Apple customers in the US to find out which devices they own. Apple’s home video player is at the top of the “Other Products” category, which includes everything that is not an iPhone, iPad or Mac.
CIRP partner and co-founder Mike Levine said: “Among other products, Apple TV is the most popular product, and currently about a quarter of users own one.” “Apple TV has been around for many years. So we were surprised by its popularity.”
An important note about the survey is that it is “the percentage of buyers who bought the product.” As stated in the report, this does not include new sales, but people who own the product as of September 2019. With this in mind, it may be that the release of Apple’s new AirPods Pro may promote the ownership of AirPods. However, this survey does prove that Apple TV seems to be the most popular “other” Apple product on the market. (“Other” of course refers to products other than iPhone, iPod, iPad and Mac)
Apple TV+ is Apple’s new streaming service. Apple TV+ was launched on November 1. It has a large number of original TV programs and is very competitively priced at only $4.99 per month, so Apple TV is also popular today. Even better, anyone who buys an iPhone, iPod, iPad, Mac or Apple TV can get a free one-year subscription!
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