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Sunac Culture and Science Fiction World Magazine established Rongphant, focusing on the development of science fiction IP


Beijing News (Reporter Zhou Huixiaowan) Recently, the 31st China Science Fiction Highest Award Galaxy Award was held. Sunac Culture Group and Sichuan Science Fiction World Magazine Co., Ltd. jointly announced the establishment of a joint venture company-Sunac Science Fiction Pictures (Chengdu) Co., Ltd. Company (referred to as Rongphant). Rong Fantasy Pictures will focus on science fiction literature copyright operations, incubate high-quality science fiction film and television projects and IP, and is committed to becoming China’s most professional science fiction literature mining, development and re-creation agency.

Photo courtesy of the organizer

It is reported that Rong Fiction will be based on the rich and high-quality sci-fi literature and the creative power of sci-fi writers precipitated by “Science Fiction World”, with the help of Sunac’s strategic layout in sci-fi content, focusing on the copyright operation of sci-fi literature, and developing sci-fi literature into Script, incubate high-quality science fiction film and television projects, and build itself into a highly creative platform for redevelopment of science fiction literature.

Sun Zheyi, President of Sunac Culture Group, said, “Science fiction and animation are the strategic content directions of Sunac Culture. In the field of science fiction, Sunac Culture already has some basic layout and hopes to actively participate in the development of China’s science fiction industry.” Rongphan Films will become the sci-fi “starting point” of Sunac Culture, and then produce more and better sci-fi film and television works.

Sunac Culture owns a film and television production base and a well-known post-production company Base FX in Asia. The latter has participated in the pre- and post-production of many domestic and foreign science fiction blockbusters such as “Wandering Earth”, “Star Wars 9” and “Transformers 4”. Base FX has dedicated countless sci-fi visual wonders to fans of the world. The establishment of Rongphant Films means that Sunac Culture has established a whole chain of science fiction project development from science fiction literature development, project shooting, and post-production. In addition, the high-quality sci-fi IP incubated from Rongphant will also be implemented in Sunac’s rich cultural and tourism scenes in the future to realize mutual empowerment between content and offline scenes.

Beijing News reporter Zhou Huixiaowan

Editor Xu Meilin proofread Wei Zhuo

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