Barack Obama and Michelle Obama recently officially signed a long-term contract with Spotify to deliver exclusive podcast content through their media company, Higher Ground Productions. The details of this contract have not been disclosed much, instead it is claimed that Obama will "continue its mission to create more compelling content for entertainment and media needs. inspiring audience ".
The announcement of the contract took place shortly after Spotify bought the podcast company Gimlet Media and software specializing in Anchor podcast. This move helps Spotify expand its existing content, bringing more diversity to the entertainment needs of users.
The Obama family introduced Higher Ground Productions in 2018, which signed a contract with Netflix to make a number of series and feature-shows. So far, this project has started with 2 volumes based on the book The Fifth Risk by Michael Lewis and Frederick Douglass: Prophet of Freedom by Dwight W. Blight, a drama (Bloom of Callie Khouri) and general series Overlooked based on the New York Timesobituaries. Higher Ground Productions also owns the rights to use the documentary American Factory, is also expected to be released by Netflix.
As mentioned above, detailed information about this deal has not been disclosed much. Michelle Obama said: "Hopefully through attractive and engaging storytelling, Higher Ground Audio will not only be able to provide better podcasts but also help listeners connect and expand their knowledge. ".