Initially, Sony estimated that smartphone sales in the fiscal year 2019 would reach 5 million units. However, after that, Sony had to reduce the number to 4 million units, because the Q1 fiscal year 2019 (from April to June) was too low. Now Sony may have to adjust again.
Despite having launched the Xperia 1 flagship smartphone not so long ago, Sony still only sold 600,000 smartphones globally in Q2 fiscal 2019 (from July to September). This is a record low of Sony's smartphone business. And really small compared to Apple or Samsung, when only equal to the average iPhone sales a day.
Sony also had to admit that smartphone sales were lower than expected, and so had to adjust its 2019 fiscal year forecast once again. Now, Sony is expected to only sell 3.5 million smartphones in 2019. However, Sony will still need to sell 2 million units in the last 2 quarters of fiscal 2019 to achieve the goal. this.
The Japanese giant also acknowledges that it does not expect the smartphone business to be profitable until 2021. Meanwhile, Sony is also developing a new 5G smartphone and will focus on cutting costs. production costs for greater profits.
Despite many difficulties, Sony will not give up its smartphone business. For the time being, the PlayStation consoles can still "bear" and help the Japanese technology giant continue to grow.