In a scene separated by a latch baffle, there are dangers such as magma, sharks, and poisonous gas everywhere. The “player” needs to toggle these latches to help the protagonist keep moving forward, but no matter how hard he tries, he will eventually get stuck in a certain mentally retarded Under the agency, they were burned to death, poisoned to death, bitten to death, electrocuted to death… Similar pop-up advertisements often cause the majority of netizens to explode in their mentality. They wish they could show their IQ in person. After surfing the Internet for so many years, we also understand that the advertisements are behind Most of his games are “the bull’s head is not right to the horse’s mouth”, but I still can’t help but wonder, is there really such a game in the advertisement?
The “fantasy game” hidden behind the advertisement
After a series of investigations, I really found a mobile game called “Hero Rescue”. Its gameplay is basically the same as that shown in page game advertisements. The scene structure can be changed by sliding latches, which can induce magma, poisonous gas, etc., or trigger mechanisms, open safe roads, etc., and finally allow the hero to get gold, destroy enemies, Save the princess and other goals.
As the levels progress, new mechanisms will continue to emerge, such as ropes that can be cut by sliding screens, lever mechanisms that control platform movement, and even fake treasure chests that can explode, so that massive levels can always maintain a certain sense of freshness. . In addition to the main line, there are also some bonus levels for other gameplay: by adjusting the trigger sequence of the latches, the scattered treasures can be gathered into the treasure chest; or by removing the building block tower, the treasure chest hanging in the sky can be smoothly landed. As a free game, the content of “Hero Rescue” can be called rich.
The game is still being updated, and the total number of levels has exceeded 300. The quantity is large enough, but the overall quality is not high. The structure and logic of the puzzles are very simple. Most levels can understand the structure at a glance and can be passed within a minute. All puzzle-solving elements are limited to the most basic applications, with few interesting extensions. In essence, it is a casual game that is easy to use and can play several levels at any time. This may be due to the consideration of light user needs, but in my opinion, under such an excellent decryption framework, it has not been able to discover more It’s a pity that there is so much depth and challenging content.
Even though the performance of “Hero Rescue” is mediocre, the idea of ”pull and bolt” is still interesting. When I thought that the unscrupulous advertising company had copied this idea and spread it widely, but the original work was little known, I couldn’t help trembling with anger, cold sweat and cold hands and feet on a hot day!
However, with the deepening of the investigation, I gradually discovered that things do not seem simple!
Plagiarism across time and space?
“Hero Rescue” landed on the Google Play store in March this year, but the “insertion puzzle ad” can be traced back to August 19, the source of the ad is a page game called “Hero wars” . It is worth noting that the protagonist image in “Hero Rescue” is also very similar to the character image in “Hero War”. These details worthy of attention are thought-provoking, who is it copied? The truth is a bit tortuous.
“War of Heroes” itself is an RPG page game for killing monsters. Since last year, it has launched creative advertisements for “insertion puzzles”, which has attracted many curious players. However, because the game itself does not have the puzzle-solving level in the advertisement, it has naturally been questioned by many players. For this reason, the manufacturer randomly added two similar puzzle solving in the game to prove that they are not “false propaganda”. But after all, the number of only two levels is still too foolish, and the actual effects of these levels are also very rough, just simply use a few animation effects to “simulate” a similar latch puzzle.
Although the practice of deceiving players is not authentic, the advertising effect is really good, which is also seen by other game manufacturers. After that, a wave of imitations emerged, and many on-hook games, development games, and match-3 games that were incompatible with the “puzzle solving” gameplay began to use the “plug-in puzzle solving” advertising template. While the content and elements continue to evolve, many variants have also developed at the same time: the scenes range from castles, gardens to the ocean, and the protagonists range from brave men to animals to “swimming trunks”. After being deceived by advertisements, some players began to ridicule: “Compared to the garbage games behind the advertisements, I would rather play the games advertised in the advertisements.”
Many game manufacturers have found opportunities in advertisements. Since this idea can be so popular, it means there should be a market. As a result, a number of “real” mobile games that imitated the advertising gameplay emerged. They tried their best to restore the puzzle-solving gameplay in the advertising. Even the image of the protagonist faithfully copied the characters in the “War of Heroes” advertising. Clear successively. Nowadays, you can still search for a large number of “plug and bolt” games with similar gameplay on the Play Store. The themes are different and the quality is also uneven. And “Saving Heroes” is a relatively successful one among all imitations, and the download volume has reached. More than ten million.
After knowing that this is an “adapted” game, and then looking back at “Save the Heroes”, I found many interesting details. For example, the “features of gameplay” that can be inserted back when the pin is half pulled has not been restored (this is one of the attractive highlights in the advertisement), and the environmental interaction has not been able to “except for the water, magma, and poisonous gas appearing in the advertisement.” “Original” brings out other interactive elements. Those so-called bonus levels are actually plagiarized from the gameplay ideas of other mobile games, and it seems that it is a “crazy” stitching monster.
And in the end, “Saving Heroes”, which was born in advertising, still relies on “ads” to earn income. In the game, advertisements will pop up after a level, and you need to watch advertisements when you jump. You must watch advertisements when your life is exhausted. “Advertising” has become a more versatile currency than krypton gold. You can even see the “Unplug” advertisement of the original version of “War of Heroes” in “Save the Heroes”, a plug-and-plug game that imitates the creative idea of advertising, realizing an “advertising doll”.
But in any case, compared to those unscrupulous advertising companies that only focus on blogging, the developers who made the game are still commendable. Although the effect is not so exquisite, at least the results are not satisfactory. After all, we can finally get through by “unplugging” by ourselves, instead of watching the fools in the advertisement make mistakes.
Why does the “pull plug” fire?
For our domestic players, in fact, they have already been baptized by countless kinds of page game advertisements, such as killing pigs, blasting equipment, swallowing upgrades, and going to jail when judged. It seemed interesting, but when I clicked it, I realized that it was not the case. Although advertising does not necessarily have to be exactly the same as the game, why the content of these ads has nothing to do with the game itself?
The answer is also very real, because the purpose of these advertisements is not to truly promote their products, but to deceive people to click in. To attract users’ attention in just a few seconds of advertising time, it’s difficult to rely on advertisements that truly reflect the content of the game, and things like “plug pin” and “eat kun” are easy to understand and easily attract players’ attention. Things are the most suitable. The most important thing is that advertisements will eventually cause failures deliberately. By the way, add some ridiculous words such as “Oh, how is this game so difficult!”, so that the audience will have the idea of ”I go and I go”, and this is also Was fooled by the advertisement.
According to the statistics of advertising companies, the number of clicks on “false advertisements” is much higher than that of “real advertisements” that show the real gameplay of the game. After all, the true nature of the game is really ugly…This has also caused the intensification of “fake advertisements”. The vicious circle. “Unplugging” advertisements can still be active in every corner of the browser page even one year after its birth. The vitality is incredible. I am afraid that only the emergence of the next “web game hot spots” can make them completely fade out of our sight.
Author: Jones Mind
Source: Nomad Star