Against this background, Shopee makes three main predictions for the Vietnamese e-commerce market in 2021, according to which:
Increased adoption of digital payments
Digital payment is the preferred method of transaction on e-commerce floors, accordingly, the increasing number of customers accessing e-commerce will promote the trend of cashless payment when buying. Shop at the stores. Shopee continues to provide a variety of digital payments to meet all needs of users, including AirPay e-wallet. As noted by Shopee, the total number of orders paid via Airpay e-wallet across the region has quadrupled. In particular, the strongest growth group in most markets is the group of users over 50 years old, demonstrating the accessibility of Airpay wallets to the age that is often seen as difficult to adapt to digital payments.
With government moving towards a cashless society, epidemic diseases have become a driving force behind this process in some areas where the majority of consumer transactions are made in cash. . In addition to the increase in the use of the AirPay app, the number of partner stores in Vietnam using AirPay wallet payments has also doubled in 2020, including partners such as 7- Eleven, MyKingdom and Guardian.
Logistics will lead
In Vietnam, Shopee recorded a double increase of all items related to Food, Health and Home shipped from Shopee’s warehouse. In 2020, Shopee Express, Shopee’s courier service, expanded its reach to reach more users, including users in rural areas. Shopee recognizes that many businesses effectively exploit logistics infrastructure with the number of items transported from the warehouse tripling by 2020.
Innovation in retail strategy of brands and retailers
The pandemic has prompted businesses to rapidly adopt digital strategies to continue reaching users in the face of social dislocations. Currently, there are more than 20,000 leading international and domestic brands on Shopee Mall, offering buyers a wide selection of genuine products from everyday items to high-end products. As an example, Shopee has partnered with POND’S brand to integrate its AI-powered beauty technology solution, Skin Advisor Live into the online shopping experience. This allows shoppers to experience personalized skin care analytics online for free and make more informed purchasing decisions. POND’s also leverages Shopee’s existing interactive tools such as a live stream to engage with the brand’s target audience.
Mr. Tran Tuan Anh, Managing Director at Shopee Vietnam said, “At Shopee, we are committed to improving the lives of our users in the region through the application of technology and I truly believe we have potential energy towards a new way of connection between businesses and consumers in the region. We will continue to innovate to anticipate these growing trends and drive the growth of e-Commerce in 2021 and in the future. ”