Selling 4.5 million PS5 units, Sony still complained

Selling 4.5 million PS5 units, Sony still complained - Photo 1.

Officially on the shelves on 12/11/2020, PS5 has created a terrible global fever. This new generation console is sold out everywhere, all e-commerce floors and fans in countries like Vietnam have to spend x2, even x3 to own a PS5.

This result makes 4.5 million PS5 units sold that Sony has just announced is not too surprising. In addition, PS4 at the end of its life cycle also promptly sold 1.4 million units in the fourth quarter of 2020.

Thanks to the great success of the PS5, Sony’s quarterly revenue increased 40% to $ 8.4 billion, and operating profit rose 50% to $ 763.3 million. Previously, when the PS4 first launched, it only sold 4.5 million units in the quarter.

Despite selling a lot, Sony still complains about the gong to make each PS5 sold, “this is the strategy of selling PS5 price which is set lower than the production price”. Before the supply shortage of components, a PS5 has a retail price of 500 USD but the production cost is about 450 USD, not including other costs such as marketing, logistics …

In fact, this is the strategy that manufacturers like Sony often use that will then reap huge profits by selling monthly subscription services, selling exclusive games and expansion packages ( DLC).

PS5 rival Xbox Series X / S has no sales reports. However, Microsoft said that the Xbox hardware segment saw revenue growth of 86% year-on-year.

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