The Samsung Galaxy S10 got off to a pretty strong start when it first launched back in March and, according to Korean media, the lineup’s performance throughout the second quarter of 2019 was just as impressive.
The Galaxy S10+ was the most popular model
Citing data gathered by Counterpoint Research, it’s reported that Samsung managed to ship an impressive 16 million Galaxy S10 units between the beginning of April and the end of June. The figure combines sales of the Galaxy S10, Galaxy S10+, and Galaxy S10e but excludes the larger Galaxy S10 5G which is only available in a limited number of markets at the moment.
As previous reports have indicated, the larger Galaxy S10+ was by far the most popular model of the three. The device accounted for a considerable 42% of total sales, meaning that around 6.7 million units of the flagship were sold during the three-month period. Following in second place was the standard Galaxy S10 with a share of 32% while in third place sat the cheaper Galaxy S10e with 22% of sales. In terms of shipments, these numbers translate into 5.1 million and 3.5 million units respectively.
Curiously, the separate numbers combined leave around 4% of sales and 700,000 units unaccounted for. This would suggest that at least one of the percentages mentioned above is incorrect. As a result, we will update this article if a correction is provided.
Samsung also grew its market share in the premium segment
Samsung isn’t due to release its financial results for the second quarter of 2019 until later this month. As such, it’s hard to determine how the Galaxy S10’s success has benefited the South Korean company’s bottom line at the moment. Nevertheless, the fact consumers appear to be favoring the more expensive options over the cheaper Galaxy S10e can only be a positive sign. This also suggests Samsung has successfully avoided the trend Apple has seen since late September whereby its cheapest flagship offering is also its most popular and its premium devices have become increasingly less interesting to consumers.
In addition to the financial benefits, the Galaxy S10 lineup’s popularity has also helped Samsung grow its market share in the all-important premium segment. Last year, the Galaxy S9 series helped the brand capture 22% of the market but this year Samsung accounted for an impressive 25% of total sales.
The Galaxy Note 10 will soon boost Samsung’s sales again
Moving forward, a rather noticeable decline in demand for the Galaxy S10 is to be expected throughout the remaining months of the year. However, with the Galaxy Note 10 and Galaxy Note 10+ just around the corner, it shouldn’t be too long before Samsung’s premium smartphone business receives a pretty big boost.