During its Samsung Investor Forum 2019 keynote, company chiefs took the stage to express their confidence in the future of the cell phone industry that will apparently be shaken up by foldables with 5G connectivity. “5G will trigger the demand to replace people’s phones, and will serve as a driving force for the smartphone market,” according to Lee Jong-min, a senior vice president of Samsung Mobile.
As you can see in the slide below, Samsung pegs 5G phones to go for $534 on average, which could easily mean that the retail price of the high-end models is expected to surpass the psychological $1000 threshold. The S10 5G, for instance, carries a tag of $1300 over at the Samsung US store.
While Samsung is salivating over the prospects of higher 5G phone prices, it is working hard to be first with true 5G modem integration into its Exynos chipset, which would be bad news for Qualcomm, whose next-gen modems are still a separate affair. Moreover, Samsung plans to double down on foldable form factors, it turned out.
We can’t wait to see the Note 10 stylus in action, too, but Samsung doesn’t just have plans for its top-shelf phones. Its strategy to equip the midrange A-series with unique features like flip cameras or under-screen biometry first seems to be paying off, at least according to Mr Lee.