Mr. DJ Koh, co-CEO of Samsung Electronics
Samsung held a press conference with a number of news agencies in Seoul, South Korea to explain the problem that occurred with the Galaxy Fold smartphone and its current status. "Shame. I pushed it out before everything was ready, ”said DJ Koh, Samsung Electronics CEO. Koh has been in charge of the company since 2012.
At a time when creations on smartphones revolve around cameras and resolutions, manufacturers are eager to look for new trends. Samsung and some companies bet on the main folding screen. Galaxy Fold has been mentioned by the company since November 2018, but since then, Xiaomi and Huawei have all offered their own solutions. In particular, Huawei surpassed Apple to become the No. 2 smartphone brand in the world.
Great pressure leads to Galaxy Fold's rushing debut. Koh "admitted to missing something on a folded phone but we are in the process of recovery." He said more than 2,000 devices are being tested right now to identify any problems. Thanks to users who try the product, they know the errors they didn't think of.
After Samsung rescheduled Galaxy Fold's release, Huawei also made a similar move to a smartphone that folded Mate X to avoid repeating the mistake. No company has announced the official date of the two devices. There are even rumors that they may be completely canceled.
Samsung's global marketing strategy manager, Stephanie Choi, thinks the problem with the Galaxy Fold is not simply due to Koh's impatience. Instead, it came from the company culture more than 25 years ago. One of Samsung's slogans is "changing everything", which motivates them to embark on mobile production. Another slogan is "do the impossible".
Since the new strategy was introduced in 1993, Samsung has been constantly pursuing innovation and new technology when it spends 15% of its revenue on research and development. “We make what is impossible and do things that cannot be done. This Galaxy Fold incident is an unfortunate part of the process, ”Choi said.