Royal hat promotes “double drink and win-win” campaign for the first time with Miri to celebrate the Year of the Rat-Lianhe Daily


(Newspaper, Miri, 18th) Malaysia’s Royal Hat Group (Carlsberg) will promote the “Double Drinks and Win-Win” campaign tonight in the New Year Goods Street in Times Square, Miri, to celebrate the 2020 Rat Year with the people of Miri!

Konolin (3rd from left), Marketing Director of Royal Hat Malaysia, and Chen Weilin, Senior Manager of Engineering Department of Pantai Bayu Indah, presented a “Double Drink and Win-Win” promotion ceremony.

To welcome the Year of the Rat in 2020, Royal Hat has launched a “Double Drink and Win-Win” reward for the Spring Festival, giving consumers a chance to win prizes in this New Year, winning limited edition giant 3 liters, Carlsberg smart mini bar and other rich prizes!

Carlsberg gained inspiration from the pair of good sayings and 2020 numbers. Using the pairing method of Chinese paper-cutting techniques, he created a picture of a double fish with a meaning every year, and a picture of a double lion symbolizing prayer and blessing. Both auspicious pictures are jumping. Now all Carlsberg and Carlsberg Shun beer jars and bottles.

From 3 on the left, Connolly, Chen Weilin, and Lai Mingzhu congratulate the guests on the happy year of the rat and gain a lot!
From the third from the left, Ko Nuolin, Chen Weilin and Lai Mingzhu worshipped the citizens at an early stage in the “Double Drink and Win-Win” promotion and congratulations on the prosperity of the Year of the Rat!

Carlsberg held a “Double Drink and Win-Win” promotion ceremony in conjunction with the “New Year Goods Street 2020” held in Times Square in Miri, so that the media and business partners on site were immersed in a strong happy New Year atmosphere, and the whole audience watched the wonderful lion dance performance together. , Let’s enjoy the best harvest and rich buffet with Malaysian Carlsberg wines.

VIPs make a living together.
Royal Hat held a “Double Drinks and Win-Win” promotion at the New Year Goods Street in Times Square, Miri, and invited VIPs gathered to make a living.

At the launch ceremony, invited guests and the public also won this eye-catching limited edition 3 liter Carlsberg bottle through interactive digital games.

Wonderful lion dance performance.

In the opening speech, Carlsberg Marketing Director Conorin said that through the New Year’s “Double Drinks and Win-Win” campaign, Royal Hat doubled its loyalty to beer enthusiasts and let them sing to reward the harvest. They also have many rich prizes to give away, including a limited edition giant 3 liter Carlsberg wine bottle and a 3-in-1 multifunctional Carlsberg smart mini bar, which are gifts for reunion dinners and New Year’s dinners, and can double the family. Festive atmosphere! “

Lai Mingzhu, Director of Corporate Communications and Corporate Social Responsibility, Royal Hat, Marketing Director, Royal Hat, Ke
Noreen, and Chen Weilin, Senior Manager of Engineering Department of Pantai Bayu Indah, took photos after watching the wonderful lion dance performance.

Carlsberg’s exclusive 3 liter Carlsberg bottle delivered this New Year is limited to over 2,000 bottles in Malaysia. As of today, more than 700 bottles have been distributed to supermarkets, tyrants, convenience stores, e-commerce platforms, bars, restaurants, coffee shops and food centers participating in the promotion!

To learn more about New Year promotions and events, visit www.probablythebest.com.my or Facebook page www.facebook.com/CarlsbergMY.

In addition to Carlsberg’s Marketing Director, Connolly, guests include Carlsberg’s Director of Corporate Communications and Corporate Social Responsibility, Lai Mingzhu, and Chen Weilin, Senior Manager of Engineering at Pantai Bayu Indah.

Chen Weilin, Senior Manager of Engineering Department of Pantai Bayu Indah, performed the new lion’s eye-catching ceremony at the “Double Drink and Win-Win” promotion ceremony.
Watch the wonderful lion dance performance together.
Non-Halal drinks, only for non-Muslims aged 21 and over.

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