Nearly 100 years of history since the name Phantom was associated with the Roll-Royce brand, until now, this model is still a monument, a “regal” level of the super luxury car village globally.
Rolls-Royce Phantom – a 100-year history that keeps evolving and changing
Roll Royce is one of the brands with a long history in the world. This car company was born in the 1904 while Frederick Royce – an electrical manufacturer in England introduced the first car. The car back then was just a 3-cylinder engine with less than 10 horsepower capacity.
But this car has attracted the attention of Charles Rolls – son of a male before extremely passionate about cars. Since then, the two have worked together, with Frederick Royce producing and Charles Rolls using his reputation and passion to sell the cars.
Rolls Royce Phantom – perfectionism
In 1907, Frederick Royce introduced the second car, called “Silver Ghost”. This is also the first 6-cylinder and 4-seater color car of Roll Royce.
The Roll Royce Phantom concept was “conceived” from the 1920s but it was not until 1925 that it was transformed into an “entity” model. The birth of Phantom not only helped Roll Royce to change and dominate the face of a luxury car, but also to orient the market because each car has its own characteristics, in accordance with the needs and aesthetics of customers.
One of the very unique features of Roll Royce Phantom is that the chassis is hand welded from more than 500 different microscopic details. Each one is hand-assembled according to individual orders. Car owners can freely choose for themselves decorative details: leather color, trim, leather upholstery, frame edges … Therefore, it can be affirmed that each Roll Royce Phantom is unique and unique.
Rolls Royce Phantom VIII
The development of the Roll Royco brand takes a new leap when the super luxury car company takes hands with BMW next year. BMW has “skinned” for the Roll Royce and helped this car bring a modern look mixed with the subtle classical details we see today.
When it came to BMW, this car company helped Roll Royce to grow strongly in sales. In 2014, more than 4000 Phantoms were sold globally. By 2016, the price of this car reached 507,000 USD but continues to increase in sales.
Until now, referring to Roll Royce Phantom, anyone thought of a supercar just for the aristocracy. Although after that luxury car brands rise strongly and develop many future technologies, Roll Royce Phantom will continue to be a monument and symbol of the group of super luxury cars globally.