In 2020, the Covid-19 pandemic will affect all business activities of all industries and realme is no exception. However, with the ability to respond and adjust strategies in a timely manner, realme global and realme Vietnam have turned challenges into opportunities, making changes to bring the brand’s products to a large number of users, to grow stronger in the future.
2020: Focusing on mainstream smartphones, expanding the AIoT ecosystem to enhance the user experience
In the early days of the Vietnamese market, realme was impressed with the popular affordable products of the C-Series and the outstanding advantages of the digital realme series. In 2020, to meet the needs of a large number of customers, Realme will focus on its strengths and develop these two product lines.
Since the beginning of last year, the brand has continuously launched C-Series with stable performance, “terrible” battery in a comfortable price range such as realme C3, realme C11, realme C12, realme C15, near the end of the year is realme C17 smartphone. . These are all products priced from 2-5 million VND, receiving the support of a large number of users.
In May 2020, realme also launched the first mid-range smartphone, the realme 6 Series, with Amee’s companion in the MV “Love, love, love, love”, which has been viewed by 21 million. Following this mid-range model is the launch of the realme 7 Series in August 2020 with 3,600 pre-orders in The Mobile World within 4 days. realme 7i debuted with the combination of the couple CaNo (Cara and Noway), loved and enthusiastically received by young people.
Mr. Nguyen Thanh Luan – Reporter of Thanh Nien newspaper said: “2020 is considered a very successful year for the realme brand, especially when the company has focused on its Smartphone + AIoT strategy when bringing its technology equipment ecosystem to the Vietnamese market. The pricing of products at “affordable” level, also helps realme easily reach many types of users, thereby occupying the top 4 position after Samsung, Oppo, Xiaomi with a 117% growth (calculated on the number of amount imported).“
In addition, to contribute to improving personal – family – travel experiences for users, forming a technology product ecosystem around smartphones and realme Link management application, in July 2020, Realme gave born the first AIoT products in Vietnam, the Realme Buds Q headset and the realme Watch watch. After that, users continued to receive improved headphones and smartwatch products from realme such as realme Buds Air Neo, realme Watch S and realme Buds Air Pro.
In November 2020, Realme took advantage of a stable social time to organize events to meet and thank users, realfans. At the event, realme listened to sharing from those who love the brand and users of its products.
In 2020, Realme brand participates in brand sale day with retailers more than in 2019. In this year, Realme also combined Mobile World to open 300 more stores within 6 months. Mr. Nguyen Minh Thuan – CEO of Realme Vietnam shared that in 2020 Realme grew 167% over the previous year, although not an impressive number, but an acceptable result in the market and compared to the brand itself.
The staff of Realme company show the spirit of “mutual affection” with the community when participating actively in volunteer work, accompanying the people in the Central region to encounter storms and floods or combining with The Gioi Di company. donated 1 ton of rice to share with people in difficult circumstances earlier this year.
Prepare for a year of challenges and opportunities and launch a 5G flagship, more focused on mid-range products
CEO realme Vietnam also shared the orientation to upgrade popular products and have the right products for customers to choose from. Realme also has cooperation contracts with major partners like Qualcomm, and this year will also launch smartphones using Snapdragon 8 series chips. This year is the year of the 5G platform, so Realme will also participate in embracing this technology trend with smartphones supporting 5G.
Regarding the AIoT ecosystem, Mr. Minh Thuan promised to expand a more diversified product range, including smart home appliances such as speakers, televisions, lights … realme also wants to have more resonant activities. partners with realfans and users, as well as expect to gain a 10 – 15% market share.
Accepting the challenge and trying to seize the opportunity, realme Vietnam believes that 2021 will be a year for all the dedication and efforts of the entire staff across the country with the desire to bring innovative products to features and experiences that outperform products in 2020 for users.