Preserve the beauty of Vietnamese New Year Gifts with the 4-minute reading project 'A Tet in Heart'

Preserve the beauty of Vietnamese New Year Gifts with the 4-minute reading project ‘A Tet in Heart’


In Vietnam, giving gifts to each other during the holidays and Tet has entered a typical culture to express sincere feelings and bring best wishes to relatives. The problem, though, is that items that are used are often an environmental pollutant if not collected properly.

Stemming from the desire to keep the meaning of Tet gifts in Vietnamese culture, the team of “Long Vong Tet” has developed the idea of ​​recycling boxes after use, combined with the use of objects. Environmentally friendly materials.

“The New Year’s Day” is a packaging design project for Tet gift boxes, designed in a user-friendly, environment-friendly manner, while ensuring creativity and fun.

1. Why is it named “The New Year’s Heart”?

Every year at the end of the year, Vietnamese people often have a saying “The heart is coming back to Tet” as an exclamation about the time passing quickly, going round and round is over for a year. In addition, Covid-19 has made Tet 2020 seem to last longer, and then when people have not had time to “finish Tet” of the old year, the circle has prepared to welcome the new New Year.

Not only inspired by the closeness of Tet, “the circle” is also the most special feature of this year’s Tet gift box. These small, beautiful boxes are both used to store gifts, and come with interesting uses for you to use again and again.

And how about the circle, we have decided to name the spring 2021 gift set “New Year’s Round”.

2. What makes the difference for “The New Year of the Round”:

2.1. Increase user experience

With the method of sticker stickers to increase experience and interaction, givers will be able to create their own gift boxes.

2.2. Using environmentally friendly, recyclable materials

It would be great if the Tet gift package you give gets the recipient to keep for longer, stick with them throughout the year. We use 100% recycle carton paper and art paper with FSC certificate as material for this year’s “New Year’s Eve” gift box.

If you are unfamiliar with FSC certification, this is the type of paper that has been censored by the Forest Stewardship Council as sourced from licensed forests. According to FSC principles, for every lost tree, about 3-4 new seedlings will be planted.

If you are unfamiliar with FSC certification, this is the type of paper that has been censored by the Forest Stewardship Council as sourced from licensed forests. According to FSC principles, for every lost tree, about 3-4 new seedlings will be planted.

As for the use of recyclable carton paper, according to the statistics, every 1 ton of paper can save 20 trees, save 7,000 liters of water, and provide enough energy for an average family for 6 months. Paper recycling also significantly reduces CO2 emissions and solid waste.

2. Applicability and reusability

The packaging blocks can be reused for many different purposes such as decorative lights, plant pots. The project aims to “greener” Tet seasons, increasing the life cycle of Tet gifts.

3. Package design analysis

Mr. Roy Vu – Creative Director of the Tet Holiday project shared:

“This project is designed based on a user-centric design philosophy, in my opinion, the design must not only be beautiful, but also must meet the needs of the customer.”

The packaging of the New Year of the Round is simple, but still enough to create excitement for users thanks to the ability to interact. Here, life is in balance with simplicity.

You will find in “Long Long Tet” the feeling is both familiar and strange. Familiar with that, the gift set brings the familiar colors of the New Year. Strange in that, “The New Year of the Round” does not clearly reveal the typical New Year’s joy. Instead, we have used the relationship between darkness and light, to express the distrust that accompanies the hope of a new cycle of growth in 2021. Doubt and hope are emotions. for most of us, after a turbulent 2020.

Agency: ECH Creative
Art Director: Roy Vu
Project Leader: Dong Luong
Designer: Dong Luong, Minh Tien
Package Designer: Minh Tien
Assistant: Minh Tien, Cuong Phan, Phuong Anh
Content Creator: Thao Ho, Huong Tran
Photographer: FER Concept Studio

Editors: iDesign team

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