Pirated movies, pirated music, pirated software ... - "Copyright infringement" is actually an effective marketing tool for the production unit itself? - Photo 1.

Pirated movies, pirated music, pirated software …



The publisher is also not interested

Many users think that publishers always try to protect their "brainchild". But in fact, no studio or technology group really "fights" consumers to reclaim lost royalties.

In 2013, Time Warner CEO announced to shareholders: "We have been faced with this situation for 20-30 years, users share accounts, connect signals from home to home. other…

But according to our experience, copyright infringement actions will increase the number of paid users. For example, Game of Thrones, the most pirated series in the world, that title is better than the Emmy. "

The giant Warner Bros also seems to agree with the idea. The company's anti-piracy director said: "In general, the problem of copyright infringement also partly reflects the real needs of the market. In addition to trying to stop, we also provide The above information allows the group to change its operating model, providing better and better products that customers want. "

Adobe's reputation

Pirated movies, pirated music, pirated software ... - "Copyright infringement" is actually an effective marketing tool for the production unit itself? - Photo 2.

Adobe's total continuous capitalization value

Adobe is a well-known technology corporation with many specialized software such as Photoshop, Illustrator, Lightroom … Owning many useful features for the job, but most of the above software are much more expensive than bags. money of ordinary users.

Strangely, Adobe's Photoshop is the most popular photo editing software in the world, although there is no shortage of similar products on the market for better prices, or even for free.

Like "Google", Photoshop is so popular that the name of this software is used to describe photo editing in everyday communication.

And the paradox is of course from … pirated versions.

Adobe also officially voiced this "problem" in the launch of the Creative Cloud cloud service. Communications director David Wadhwani admits that people who use pirated software often have no bad intentions, simply because they don't have enough money to buy copyright: "I don't think users download pirated versions as bad people. They don't want to steal anything, I think they just can't afford to pay, so Adobe is trying to become a cheaper monthly subscription platform. are very eagerly waiting for the change from users. "

Unexpected results

Pirated movies, pirated music, pirated software ... - "Copyright infringement" is actually an effective marketing tool for the production unit itself? - Photo 3.

Kingship game – The most pirated movie series in the world

However, when witnessing increasingly serious piracy problems accompanied by the popularity of the Internet and social networks, many "genuine users" have expressed deep concern, whether "the problem of piracy "makes artists, engineers, publishers … lose motivation to work?

If they are creative, they are used "for free", they will probably give up because they are depressed.

But the actual data has proven, no one can determine whether the piracy is really harmful, even the famous creative corporations have spent no less money to determine the damage but no results were obtained.

It was the organization that repeatedly accused users of copyright infringement – the American Film Association (MPAA) also admitted that it was impossible for them to determine the amount of damage caused by the spread of pirated movies. It was a statement to the California Supreme Court that made the public surprise.

The problem is that piracy has become so complicated. For example, those who "watch pirated" royal games, they will not pay for HBO, but most of them will recommend movies to their friends, the lost royalties will be compensated. equal to "free" advertising costs were born.

Antino Kim, an Indiana University researcher, also affirmed that the problem of piracy on the internet also contributed to a healthy business environment.

Antino Kim's group concluded that "pirated movies" have become an invisible "competitor", constantly putting pressure on producers (such as HBO) and distributors (cable TV companies). Therefore, HBO and its partners must always consider before increasing the price of the product (cost of watching movies), because if the price is high, users will immediately rush to "watch pirated ", making the damage worse.

Pirated movies, pirated music, pirated software ... - "Copyright infringement" is actually an effective marketing tool for the production unit itself? - Photo 4.

The GOG video game distribution platform also concurred with the idea, the company spokesman admitted that "eliminating copyright infringement" did not produce satisfactory results; instead, GOG would aim to providing more cheap, better, or even free products to disable the "pirated game" industry.

But most striking is still Bill Gates, who frankly admits Microsoft's rampant copyright infringement: "If they continue to violate copyright, we hope they will violate their products. Microsoft. "

Microsoft has gone a step further with the advent of Windows 10, without waiting for the "pirated version" to appear, the tech giant has actively upgraded all of the computers running Windows (free of charge). copyright and non-copyright) to make customers quickly "addicted" to Microsoft's new products.

And once customers are accustomed to using Windows 10, Microsoft will start "soliciting" them to buy paid services like Office 365, and even if customers decide to "smuggle" Office 365, they will surely return. It is a factor that motivates companies to hire them to buy copyright, because no one wants their employees to use "strange" software, affecting productivity.


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