Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?


  • Increase e-mail list sign-ups from potential customers.

Pete has
recently chosen “leads” as his Google Search campaign marketing goal.
He can hope to achieve increased e-mail list
sign-ups from potential customers
by selecting “leads” as
his goal. Search Campaigns are created around a marketing goal and set up based
on the actions you’d like customers to take.

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