Marketing Random

Pepsi, in association with fashion brands, launches a collection of retro styles


Recently, a “storm” has landed in the fashion village and made both international and Vietnamese fashionista enthusiastically respond. It is a collection that marks the combination of Pepsi and fashion brands Zara, H&M, Fila, Stradivarius … in retro style (nostalgic).

One side is the famous soft drink brand, the other is the cult brands around the planet, this unique combination has made netizens enthusiastically share the past few days.

Let’s take a look at some pictures in this gallery:

The white zip printed jacket with the logo is a collaboration between Pepsi and H&M.

Patterns of Stradivarius and Pepsi.

Isaac is a KOL in this collection in the Vietnamese market …

with Toc Tien …

and Dong Nhi.

Another version of the young, personality Isaac is a black cardboard shirt with a prominent red logo also from Stradivarius.


With the participation of celebrities, this collection has attracted the attention of the online community.

Model Quang Dai livestreams while wearing a shirt in the collection.

Kaity Nguyen is also excited about this collection.

Dong Nhi “shows off” Pepsi & Fila shoes.

The online community enjoyed a series of fashion items from famous fashion brands that were simultaneously combined with Pepsi.

Not stopping at major brands in the world, Pepsi will also combine with domestic fashion brands such as Ninomaxx, Couple TX, The Blue T-Shirt, The Playground and dozens of other famous designers. designs for the Vietnamese market.

Pepsi and Nino Maxx collections.

Couple TX has also officially launched nationwide.

It is known that the loud launch between Pepsi and these fashion brands is a milestone marking the 120-year journey since the establishment of this soft drink brand. With fashion collections, Pepsi also introduced the lookbook and TVC with the participation of Isaac, Toc Tien and Dong Nhi.

Toc Tien, Isaac, and Dong Nhi “look like distilled water” in Pepsi’s lookbook.

TVC debuted on the 120th anniversary of being extremely youthful and exciting.

How do you see the combination of Pepsi retro and fashion brands? Please look forward to and join Pepsi’s upcoming April activities.


* Source: Pepsi



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